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THE SCENE
Stay Safe, Stay Negative

H&M has been up to “negative” good with their 4th year of having a cause-friendly “Fashion Against AIDS” line. Celebrity endorsed and nationally recognized, this campaign is truly clever. More and more celebrities, such as Keri Hilson, Akon, Selma Blair, and Penn Badgley, as well as many others, are continuing to come together to help promote this special line.

As it is a unisex collection, all consumers can rock the look while raising awareness of this serious disease. With a relaxed and sporty vibe, H&M’s website gives ideas of how to wear the line to suit one’s style. Jackets, overalls, t-shirts, and sweat suits are all part of this special line.

STYLE STALKER
Exclusive Interview with Dana-Maxx Pomerantz

Last Tuesday night, I was lucky enough to attend The Dana-Maxx label premiere party and private screening for their episode of “All On The Line.”

The Dana-Maxx label is an “advanced contemporary ready-to-wear collection”, according to the company’s website. It officially launched in 2007, and is known for always capturing true women ‘architectural’ silhouettes while having a chic, strong and edgy feel.

I had the pleasure of catching up with the designer herself, Dana-Maxx Pomerantz.

THE SCENE
Wal-Mart Legal Case Affecting Industry

Wal-Mart is having legal trouble again, and this time it is affecting the fashion industry. WWD confirmed last month that Wal-Mart has taken part in what could be the largest gender discrimination lawsuit in U.S. history. A small group of female employees claimed that the retailer favored men over women, in fields such as wages and promotions.

This fast-moving lawsuit could affect more than one million female employees in the company. Wal-Mart’s appeal has stated that the case “does not fulfill the legal requirements for class action certification,” so allegations are still underlying. Similar claims go back all the way to 1998 with almost identical accusations.

THE SCENE
Olsen's Fashion E-commerce Takeover: StyleMint.com

Technology is finally expected to go a long way for Mary-Kate and Ashley Olsen with their newest fashion adventure. These twin entrepreneurs will launch a new social media platform named StyleMint.com this July, according to WWD, in partnership with BeachMint Inc.

Its e-commerce-based design is exactly what the Olsen’s wanted for their new brand, and it will offer consumers a unique shopping experience. With personalized suggestions for products available for customers every month, it is similar to BeachMint’s first fashion enterprise JewelMint, which was based on jewelry. The registered members of the site take short quizzes, which allow the database to pick up on their unique style, which creates these personalized recommendations.

THE SCENE
Vera Wang's Change

WWD recently confirmed that the Vera Wang group officially hired its own creative director for the first time in 21 years that the company has existed. After years of hounding, Michelle Kessler Sanders now claims the position that has made history. She is currently employed as the creative director for The New York Times Style Magazine, but will start Wang in two weeks.

This designer label offers a massive number of products from clothing to home products, with the Simply Vera Very Wang collection at Kohl’s offering more than 40 different categories. Wang’s wide variety of products may be even expanding to men’s wear, jewelry, and even a cosmetics deal with Estee Lauder, according to industry insiders.

THE SCENE
Sylvester Stallone Takes On The Fashion Industry

Who knew that Sylvester Stallone would be a movie star gone fashion designer? WWD confirms that the “Rocky” star will be launching a men’s fashion line!

Being recognized for his sweatsuits, camo gear, and non-stop T-shirts in his roles in his movies, he feels like he knows what real men want when it comes to fashion and is destined to break into the industry. He developed a business named “Sly Inc,” owned by Stallone himself, in order to make his men’s lifestyle brand, “Stallone.”

STYLE STALKER
Whitney + Claire's = Best Prom Night Ever!

“The City” reality television star Whitney Port is doing something different with her career. The Whitney Eve fashion designer teamed up with Claire’s, a teen accessories store, to pass along fashion tips to prom-bound high schoolers, according to Women’s Wear Daily.

Recently announced, teens that visit clairespromstyle.com can take a 10-question quiz which discovers their personal style, and can share their results on Twitter and Facebook. They can then watch videos of Port offering tricks and giving advice that relate to their specific style that they have chosen from the results of the quiz.

THE SCENE
Mr. Zee Is Back In The Entertainment Industry

Joe Zee, creative director of ELLE and one of the most influential men in fashion publications, has already moved on from “The City” to his own reality series! “All on the Line” is a fashion-centric reality show and will be premiering March 29th on the Sundance Channel.

It will document eight designers that are struggling with their businesses and need help from a professional: Zee is that perfect person. He will serve as a mentor, giving advice and helping the designers revitalize their collections and their life.

FASHIONABLE
10 Hottest Spring Accessory Trends

Check out this list of updated Spring 2011 trends straight from the runway!

1. Think your big, oversized black sunglasses would last you a few more seasons? Think again! White is the new black in this case. They will make your skin glow as well, so you cannot go wrong.

2. Speaking of sunglasses, have you noticed the Olsen’s wearing perfectly circular sunnies… particularly by Chanel? Well, DVF had her own version this season, and they aren’t for nothing. Get yourself a pair!

THE SCENE
An Online Search Engine Causes A Stir

Although Google came up with this ingenious idea last year, Boutiques.com is finally causing a stir. It’s a website that is a personalized shopping experience that lets you discover fashion garments and accessories through various boutiques that are influenced by celebrities, stylists, designers, and fashion bloggers.

Coming primarily from the visual search engine Like.com, Boutiques.com allows fashionistas to discover new looks and shop their own style with just the click of a button. It also creates an opportunity for designers to create a fan base for their collections online.