Absolut Vodka recently launched ‘Absolut Unique,’ a project in which the vodka makers will release 4 million limited-edition, unique bottles.
The project required a company’s production plant to be completely re-engineered; the ‘carefully orchestrated randomness’ to the bottle design involves using complex pattern programming alongside splash guns and color-generating machines to ensure that no two bottles come out the same.
The vodka bottles will be individually numbered and will be distributed globally in 80 markets, including the U.S., U.K., Germany, France, and China. Joan’s Tahlin, VP of Global Marketing at Absolut, commented that:
The earth without art is just ‘eh.’ Art is a language, instrument of knowledge and instrument of communication. A work of art enters life very much like another human being – complicated, loaded with overtones and meaning, mysterious, enticing, obsessive and beautiful. There's no way to control how it will be used or how it will be read and that's part of the excitement.
Art is our one true global language. It knows no nation, it favors no race and it acknowledges no class. It speaks to our need to reveal, heal and transform. It transcends our ordinary lives and lets us imagine what is possible.
230 Fifth is bringing Oktoberfest to New York and to a whole new level. From Sept. 22 until Oct. 7th, five German beers and two Germanic gastronomic classics will be added to the menu at the well-known, haute rooftop lounge. Brews will sell for $6/bottle, $8/half liter and $16/liter alongside German eats such as giant pretzels and bratwurst for a mere $9.230 Fifth is located at 230 FIFTH AVE (corner 27th street on 5th Ave) www.230-fifth.com 212-725-4300. Mad Men Hits the PIT
Mark Giordano’s MAD MAN Returns to THE PIT (The People's Improve Theater) on September 22 & 29 at 9:30PM. Written by Mark Giordano and directed by Peter Michael Marino, Mad Man is, “the funniest midlife crisis ever!” Giordano and Marino team up to deliver a retro-cool look at Don Draper’s adulthood set against the less-charming backdrop of 2012. With four vignettes punctuated by their own symbolic liquor, this is a fast-paced multimedia show that will have you laughing and crying into your drinks. With illusions to the Rat Pack, an alcoholic puppet in the vein of Triumph the Insult Comic Dog, and as much deference as adulthood deserves, this show is playing the main stage at The PIT and is selling out fast. Tickets are $10 and are available at bit.ly/markgio. The PIT is located at 123 East 24th St. NY, NY 10010.
Taste the West Village