LIQUID COURAGE
National Vodka Day

Today, October 4, is National Vodka Day, and we’ve got the low down on everybody’s favorite clear spirit. Let’s start off with some facts about Vodka that you may not have known.

  • “Vodka” is a diminutive form of the Slavic word “Voda” (water), essentially translating to “Little Water”. The earliest recorded use of the word was in Polish court documents, dating back to 1405.
  • The original history of Vodka is somewhat contentious: The Russians claim to have invented it in the 9th century, while the Poles claim to have first created vodka in the 8th century. Both sides insist that Vodka came from their country to this day.
  • Wherever Vodka originated, its earliest incarnations was quite different from Vodka as we know it today. It had a different flavor, color, and smell, and only contained around 14% alcohol (the highest percentage possible through natural fermentation). It also had a different use, employed primarily as a medicine rather than a beverage. With the invention of the still, however, the alcohol content shot straight up, and Vodka became popular as a drink rather than a medicine.
  • One of the most influential reasons why vodka became so popular in Russia and Poland was because the spirit never froze in the hard Eastern European winters, due to its high alcohol content.
  • You might think that flavored Vodka is a modern trend, but it’s actually almost as old as Vodka itself. Since early production methods were crude and faulty, fruits, herbs, and spices were used to mask imperfections. Later, flavored Vodka became a trademark for a producer and a display of his skill. Flavors included lemon, orange, ginger, coffee, cloves, pepper, and aromatic bison grass.
  • Russian chemist D.M. Mendeleev spent years perfecting the ideal recipe for Vodka (40% ethanol, 60% water), which he revealed in 1894. His methods are still used by distilleries all across the world.
  • Though rye and wheat are classically used to make Vodka, it can be made from pretty much anything that ferments, including potatoes, sugar cane, barley, molasses, and even vegetables like onions, cabbage and beets.
  • Vodka is considered one of the “purest” spirits. A low level of congeners (byproducts of fermentation) means that Vodka is less likely to leave you hung-over and reeling the day after you imbibe.
  • Besides being optimal for boozing, Vodka has a whole bevy of other uses in everyday life. In your bathroom, Vodka can be used to kill mildew and mould, and to prevent razor blades from rusting. It can be used to remove poison ivy oil from affected skin, and to disinfect jellyfish sting. If you’ve spilled some red wine, spraying Vodka on the stain, scrubbing, then blotting dry will help clean your carpet. Vodka: it’s not just for drinking anymore.
  • Vodka is the most popular spirit in the world. It currently accounts for 10% of the Russian GDP.
GADGETS
Drinkspiration

Absolut’s NEW Drinkspiration App just recently launched and it’s no surprise to us that the mega-vodka brand has joined the era of advanced tech.

Like any great bartender, the NEW Drinkspiration App delivers personalized recommendations based on your past tastes, location, time of day, noise level and more. Not only does the App come stocked with hundreds of recommendations but it also provides recipes, how-to videos and a special large font feature that’s ideal for using while on-premise enjoyment at any bar.

Even more exciting is the social friendly, "I'll Have One" feature that allows you to share what you're having with friends and see what drinks are trending around the world.

For more information visit: http://www.absolutdrinks.com/en/drinkspiration/

GET THE PARTY STARTED
Our Weekly Party Picks

Le Baron "Encore!" Concert Series Launch


When Mon, February 6,11pm - 4am
Where: Le Baron

The newly opened hotspot by Andre Saraiva, Le Baron, is launching a concert series called, "Encore!" Kicking off with a show by HeartsRevolution. The evening is sponsored by Absolut and Spin magazine. We recommend getting there early --this is probably the the toughest door in NYC right now.


Jay-Z at Carnegie Hall for United Way of NYC and the Shawn Carter Scholarship Foundation

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Get Tanked on Tea

This week HELPS Teas held its signature cocktail event at the Grace Hotel in New York City. HELPS Teas are 100% organic and come in different flavors that also help with relaxtion, digestion, and more. You can see how subsituting a Redbull Vodka for a Tea Lemonade Vodka would be beneficial. Check out some of their amazing cocktail recipes below. You can ask your favorite mixologist at a bar to whip you up one of these bad (er, good) boys for you.

STYLE STALKER
Lanvin’s 1st U.S. Fashion Show Hits Miami This Weekend

Ticket prices are $250 and $350 to attend and attire is cocktail party chic. To find out more information about this event and how to attend, call 305-866-1816, email marketing@balharbourshops.com, or view the events invite online. With Lanvin's popularity on the rise as a result of its new collaboration with H&M, this show is one that should not be missed!

ABSOLUT
Spike Jonze's New Short Film, "I'm Here"

When it comes to Spike Jonze, how else can you describe the man but other than original? His resume touches on all aspects of creativity with directing music videos, (Beastie Boys - Sabotage and Bjork) unbelievable feature films like Being John Malkovich, Adaptation, and creating the MTV show Jackass (and staring in it at times).

Recently Jonze completed a short film with Kanye West titled We Were Once a Fairytale. This was Jonze's second time working with Kanye after he co-directed the video Flashing Lights.