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Absolutely Unique

Absolut Vodka recently launched ‘Absolut Unique,’ a project in which the vodka makers will release 4 million limited-edition, unique bottles.

The project required a company’s production plant to be completely re-engineered; the ‘carefully orchestrated randomness’ to the bottle design involves using complex pattern programming alongside splash guns and color-generating machines to ensure that no two bottles come out the same.

The vodka bottles will be individually numbered and will be distributed globally in 80 markets, including the U.S., U.K., Germany, France, and China. Joan’s Tahlin, VP of Global Marketing at Absolut, commented that:

V.I.P: VERY IMPORTANT PARTY
[PHOTOS] NRG Hosts Launch Party with Steve Lewis

Co-Founders Jessica Fafara and Kelly Bruce celebrated the launch of their new marketing and events company, New Regime Group, at the Gansevoort Park Rooftop on Tuesday night. The evening was sponsored by Absolut vodka, Mundial Sports Network, 4am, and Heineken. The musical lineup featured tunes by DJ Julian Cavin, a live performance by Bern & the Brights, followed by a guest DJ set by Blackbook's (and former Joonbugger!) Steve Lewis.

For more photos of our coverage of all the action go here!

GET THE PARTY STARTED
Get Tanked on Tea

This week HELPS Teas held its signature cocktail event at the Grace Hotel in New York City. HELPS Teas are 100% organic and come in different flavors that also help with relaxtion, digestion, and more. You can see how subsituting a Redbull Vodka for a Tea Lemonade Vodka would be beneficial. Check out some of their amazing cocktail recipes below. You can ask your favorite mixologist at a bar to whip you up one of these bad (er, good) boys for you.

DESTINATION GUIDES
LORDS: An Appropriately-Oriented Hotel

Among the list of the growing field of gay resorts and hotels, add Lords -- SOBE's newest gay friendly hotel. Renovated and re-designed Hotel Nash, a place most notable for it's "low key & low cost" atmosphere, has been transformed into a chic, sexy, and stylish resort.

The hotel boasts 53 bohemian influenced rooms with modern amentities, as well as studio styles ('Pads') and suites ('Pied-a-terres'), along with a penthouse. A collaboration between Lords, Out Magazine, ABSOLUT VODKA with charity ties among The Hetrick Martin Institue as well as The Point Foundation will certainly ensure a very engaging and fun-spirited hotel experience. Dining in the hotel will be done via the "Cha Cha Rooster", and for a more laid back and mingle-friendly atmosphere, the "Cha Cha Bar". For those who enjoy being poolside and sun bathing, "The Cha Cha Cabana" is a poolside, fully stocked, and fully staffed bar and restaurant. Cocktails, socializing with elites and a view of SOBE "spectacles" will take place on "The Porch". The hotel also offers "Stay-Naked" Dining which includes delivery services for visitors looking to keep the festivities indoors. The hotel has also teamed up with Crunch Fitness so that guest may work out in the Washington Ave facility during their stay at Lords. Furthermore, guest checking in will be greeted in the Lobby Lounge by a 9-foot tall fiberglass polar bear -- playful eh?