PRIMP IT
Beauty Trend: Alexa Persico Cosmetics

It's always fun to be in on what's new and trending in the beauty world. After all, makeup is a form of art and our face is the canvas! Whether you're dedicated to your favorite Sephora lip gloss, Benefit bronzing power, or Urban Decay eye shadows--we all have our favorite makeup brands. It's also great to venture and explore other brands and that's why we're currently obsessing over Alexa Persico Cosmetics. The line was founded by CEO, Alexa Persico, a 20-year-old makeup artist who has turned the dream of creating her own line into a reality.