THE SCENE
Aritzia is coming to town!

Even though the Canadien retailer Aritzia has been opening stores in the United States, it was just announced that a new store location is coming to New York City. They currently have a temporary location for now, but a permanent store will open in SoHo in May.

Aritizia is a vertically integrated multi-label retailer typically for women ages 18 to 25. There are eight brands that are produced in house, including J Brand and Rag & Bone. They are said to be completely independent from each other yet complement the other brands as well. The brands are not private label. They haven’t been sold to other stores yet, but plans are made for being wholesale eventually.