HAPPENINGS
Reach for the Stars Fundraiser for Rett Syndrome

On June 12th, the International Rett Syndrome Foundation (IRSF) will be hosting their Reach for the Stars event in order to help fund research for treatments for girls with the developmental brain disorder known as Rett Syndrome.

Many influential people are expected to gather at this annual event between 6pm and 9pm at Hudson Terrace. DJ Hesta Prynn, a world renowned female DJ, will be donating her time to provide music and bring a little “girl power” in conjunction with this female only disorder. The event will begin with a cocktail reception and will also feature special musical performances provided by Randy Levine, Phil Blumberg, and Marc Applebaum. Dr. Alexandra Djukic, awarded by IRSF for her work at the State Rett Syndrome Center in the Bronx, will be giving a reading in addition to a live and silent auction. Liquor for this event will be provided by Grey Goose, Alacran Tequila, and Forever Young Wines. Other sponsors include cupcakes from Baked By Melissa and party favors by Popcorn Indiana among others. The honorees for this year’s benefit are Deborah and Noah Katz, Laura and Daniel Katz, Jillian, Abigail, and Victoria.

GET THE PARTY STARTED
DJ Hesta Prynn's Birthday Bash

Earlier this week, Joonbug celebrated noted mixmaster DJ Hesta Prynn's birthday at Gold Bar. The night had an epic turn out, with a surprise performance by Vinny Cha$e, who was just signed by LA Reid to EPIC Records, as well as a guest performance by Pittsburgh Slim. ANTM alum and co-owner of The Dalloway, Kim Stolz also made an appearance.

SHOP THE LOOK
Jennifer Hudson Shines at Lucky Shops Event
DAILY BITES
Baked By Melissa Cupcake Pod

Cupcakes on the go are all the rage these days - first with Sprinkles Cupcakes ATMs, and now with Baked by Melissa's cupcake pod machine. The cupcake dispenser, which resembles a giant gumball machine, made its debut during New York Fashion Week, but those who were hoping to see it gracing city streets are out of luck.

The pod machine is now only available to rent for events, with a 1,000 cupcake minimum for five hours, which fills half the machine. Make a selection between either 1,000 standard variety cupcakes for $4,200 or 1,000 custom cupcakes for $4,300. Up your game by ordering 2,000 minis for $5,000 or $5,200, depending on which cakes you order. Any additional cupcakes go for $1.30 each.

V.I.P: VERY IMPORTANT PARTY
Beaumarchais Celebrates 1st Anniversary with a Bang

Last night Brasserie Beaumarchais threw a birthday bash celebrating its landmark 1 year Anniversary in the Meatpacking District. The Parisian Cabaret-themed party featured burlesque dancers from The Love Show, cocktails by Moet & Hennessey, and mouth-watering red velvet cupcakes from Baked by Melissa. Guests were treated to a complimentary dinner (anything and everything on the menu!), which included delicious appetizers like Tuna Tartare De Ton, main dishes like Homard Rôti Du Maine lobster, and of course, their infamous $40 vanilla ice cream Mega Sundae. Doused in hot chocolate sauce, whipped cream, sprinkles with homemade chocolate chip cookies, and served in a 50 oz. martini glass, this is one dessert that is not for the faint of heart --or the calorie counter! To top it off, the massive mound of sugary goodness comes out blazing with sparklers. Yes, the same sparklers that come out when you order bottle service at a club.

HAPPENINGS
Runway for a Cause

Every year, Runway for a Cause assists one nonprofit organization by raising funds for research, creating subsidized programs, and educating our community to create a greater social awareness.

BAKED BY MELISSA
Cupcakes for the Elite

In an event that’s too hilarious/sad to be made up, Red Velvet at 174 Rivington St. will be the first exclusive cupcake lounge.

Except it isn’t just a cupcake store, it will be the first (and by god it better be the last) cupcake dispensary with doormen. The uber-lounge will feature a pretentious, Eldridge-style door policy, so you better not be overweight and in sweats if you expect to get in.

For those peons among us who ignore the kind of bar that has laser engraved access cards saying “Guest of Matt Levine,” the Eldridge is a year old restaurant where the only way to get in is to be famous or a dear friend of the owner. Guests can’t even bring their friends, according to the owner himself.

BAKED BY MELISSA
Magnolia's Mini-Me

When the dessert tray comes around, don’t you ever feel like you want just one bite of everything you see? You’re not even hungry enough for an entire pastry—though you usually manage to eat every bite anyway. New Yorker Melissa Bushell left a boring career in advertising to devise a solution.

Introducing Baked by Melissa, a mini-cupcake shop in SoHo that looks more like a lemonade stand than a bakery. There are seven varieties of quarter-sized treats to choose from, including peanut butter cup, s’mores, cookies and cream and red velvet. The pick-up window at 529 Broadway (and Spring) sometimes draws a line wrapped around the corner. With a minimum purchase of three cupcakes, (for $3,) you’re forced to try at least three flavors.