Get Creative with #DIESELREBOOT

"We're live in 5,4,3,2..." Those must've been the words muttered by the folks at Diesel right before their latest project went viral, taking the world of social networking by storm. #DIESELREBOOT is the first project for Nicola Formichetti, the brand's artistic director. The campaign is fashion forward and progressive, with models featuring a mix of different sizes, styles, and ethnicities. It's an innovative approach which circles around the most important asset to the brand, the consumer. Nicola and the designers at Diesel are enlisting "a new generattion of brand ambassadors and fashioin leaders" who they believe will give the iconic brand new life.

How to Look like a '70s Rock Goddess
VS's First Chinese Angel Topples Stereotypes

In the onslaught of blonde All Americans models, like Karlie Kloss and Daria Werbowy, and the supposed rise of the Brazilian bombshell, there nonetheless has been a steady rise of a new crop: the Asian model. In 2010, Vogue finally took notice, with an All Asian issue, photographed by Steven Miesel, and the issue used a new model on the rise. Taking the modeling world by storm was a Chinese knockout named Liu Wen. The head-turner is ranked on as #5, not too shabby an honor!

A Sure Fire Way to Beat Post-Vacation Blues
We have just returned from vacation in London. Yes, the city where you-know-who got married. We enjoyed peering through the gates of Buckingham Palace, where a few days prior, a royal kiss had taken place on the balcony. We enjoyed wearing our new, summery, sunshine yellow calf length skirt, as the sun peeped out from behind London's grey clouds. We adored eating fish and chips, sprinkled with vinegar, in gastro pubs with animal names -Dog and Duck/The Cow/The Goat . But now we are back in LA and WE ARE BORED. Thankfully we have our favorite pastime: bargain shopping, to cheer us up and banish our post vacation blues!
ASOS For Us, Too!

The British-based online shopping mega store, ASOS, is now finally available for everyone on the other side of the pond with the U.S. launch of their first online store.

Fashion Calendar: Monday, August 10th

Meet former New York Yankees player Bernie Williams, who will be available for autographs and photographs when he stops by JCPenney to celebrate the retailer's new Manhattan store. 100 W. 33rd St., at Broadway; 11–1.

Dresses, jackets, shoes, and more from Venexiana designer Kati Stern are 70 to 80 percent off. 335 W. 35th St., nr. Eighth Ave., eighth fl. (212-629-6868); F–M (10–7).

Hip-Hop Marketing

The marketability of hip-hop is once again flexing its muscle, with more and more rap artists inking endorsement deals. Jay-Z, Common and Kanye West are getting into the fragrance race, and that’s just the beginning.

Kanye, the self-proclaimed Kiss of hip-hop has his own sneakers out, which sneaker enthusiasts are going crazy over. F.Y.I., the hardest pair of kicks to get your hands on are the Air Yeezy’s. Surprise! The modest Kanye named the sneakers after himself. You can catch him sporting them in the “Knock You Down” video, where he collaborates with Keri Hilson and Neyo. He also has his own energy drink coming out called Guru. Now he can race his rap rival 50 to see who sells the most units in drinks.

Trend List: Military Coats

Everyone needs a fabulous spring coat. It’s the first thing people notice when you walk into a room. And this season Military coats are all the rage. Relax, I’m not talking camo coats. A uniform coat is sleek and fashion forward – the perfect way to stay one step ahead of the rest. Look for coats with embellishments such as piping, brass or gold buttons and even military medals and badges. Pair with skinny jeans and booties for a runway look. If a fitted jacket, pair with a wide-leg pant. Accessorize simply, as the coat says enough already.