You have both Brazilian and American influences in your music - how do you think that distinguishes you as a DJ?
I think because it's a whole different culture and it's so accepted - Brazilian is so in fashion and in style; anything in Brazilian culture; Brazilian music, food, etc. I think bringing a little bit of that and mixing it in with everything I live and breathe in New York City makes a big different.
I heard you are going to be launching a Brazilian party series in December. Can you tell us about that?
It's something that I did this past December at a coffee shop with some friends. I was doing a party at The Darby and then I moved to Coffee Shop, but now we are in talks about doing something else Brazilian at Hotel Chantelle. We are shopping around for different ideas, but hopefully by the Fall we will have something solid together. I want to do something more classic Brazilian, like Bosa Nova and some newer stuff.
Once an underground movement which usually invoked ideas of drug use, graffitti, and other illegal activities, DJ culture has worked its way from the streets of the inner city all the way to the White House. In the latest strategy to reach out to the younger generation, 'DJs for Obama' calls on such household names as Steve Aoki, DJ Cassidy, D-Nice, DJ Rashida, Irie, and Adam 12 among others for campaign support.
In many ways it's a modern version of the non-partisan 'Rock the Vote' effort, which in 2008 registered a mind blowing 2.5 million voters (making up HALF of the total 5 million voters registered by the program since its inception in 1992). And who better to do it than the first presidential candidate to incorporate social networking sites in his previous campaign?