Anniversaries. For us it’s usually something our significant other berates us about forgetting or something that we hastily prepare just in time. But this Wednesday there is an anniversary that we’ve had on our calendars for months. On Wednesday, February 23, LIV will be hosting their two year anniversary party for their weekly Wednesday blowout, Dirty Hairy. In the dark days prior to the inception of this mid week shindig, Miamians were forced into d-list clubs with less than stellar music and lack luster ambiance. But then the sun shown down on our midweek mishaps and the folks at LIV brought us Dirty Hairy.
The Sunday Snapshot:
The festival set-up, sound and acoustics, as well as operations were extremely professional. It's obvious they have done this before. I loved how they had two stages by each other with back-to-back shows. I parked it at the Budweiser/Playstation stages for most of the weekend due to the line up, but it was incredible to see 10,000 people stacked to see the headliners on the BMI stage. Kudos Lolla.
Sunday Musical Delights & Awards:
Chiddy Bang: Award for Band Best Listened on a CD. I was personally pumped to see Chiddy play. My friends produce their music videos and I have been rocking to their cool remixes/raps for a bit now. Think, Girl Talk meets Drake for their vibe. I was sadly disappointed in the live bit, but I still like them a lot. But the electronic Perry’s stage was a sick addition to the festival. We would be visiting again.
Here is what we loved most about Saturday at Lollapalooza 2010. I wish I was still there!
In addition to the green scene at Grant Park, there were some really cool sponsorship and brand presence situations in the mix. Toyota was giving away cold bandanas and headbands (much needed with the hot temperatures). They always had a line to their tent, which I’m sure got them some good exposure. Another great sponsor was the water filling stations; I know I spent a lot of time here. AOL provided free WiFi, for those of us working during the festival, this was clutch. A fun one was the Q101 Hammock Station, where you could actually take a break and lay in the hammocks for a bit. It’s always enjoyable to see brands and companies giving out products and services that are super beneficial to the festival goer. Giving a consumer something they can really use during the weekend is really going to stand out for marketing purposes.
Completely pumped for this festival, Lollapalooza managed to blow me away. Not only with the talent they had this year, but as an event planner, I was even more impressed with the set-up and operations they had in place. If you missed our live Tweets from the festival here are some tasty tidbits from the weekend. Catch us tomorrow for Saturday's recap:
We arrived in Chicago around 7am from New York, took a nap, and proceeded to the event around 4pm. Other than grabbing my media pass (which was like a mile away from the entrance) I was immediately impressed.
Dragonette is an awful lot of fun to listen to, and Bostonians have the great fortune of seeing them perform live at The Middle East Downstairs Thursday night alongside Shy Child. The two bands combine to make for a fun night of electropop that has been catching on in commercial radio as of late (think Katy Perry). The female vocals are extremely approachable, while bringing a certain level of poignancy that is sorely lacking on the airwaves. Their music is so catchy; their vocals are so spot on, this should be a show that will be enjoyed by all fans of all different types of music.
Shy Child is touring with Dragonette, and bringing exactly what one should expect from an opening band. Their sounds and styles are very similar, but since they are only a two piece, they rely more heavily on sound engineers and technology to achieve that electropop sound. This different dynamic makes for a different energy level on stage, segueing into the headlining act perfectly. These New York City denizens are already gaining notoriety and have been actively touring The U.S., South America, Europe, and Japan. This may be the last time to check them out for a while, as they will continue on with tour with Dragonette to Manhattan’s Bowery Ballroom Friday night, and continue on down the East Coast.
The event that raised money for Coast to Cost Against Cancer Foundation to provide funding for children with cancer was a success. Supermodel Coco Rocha walked the runway, Todd Lynn presented his collection and Dragonette performed. Watch the event highlights here.