CULTURE CLUB
The Macallan Masters of Photography

Last Wednesday night, over 400 celebrities, cocktail industry enthusiasts and socialites dressed to impress and to raise a dram to the US launch of The Macallan Masters of Photography: Annie Leibovitz Edition featuring a photo-series with Kevin McKidd of Grey’s Anatomy at NYC's, Bowery Hotel.

While guests experienced Macallan 18 neat and on the rocks with ginger beer, the gliteratti posed for pics at the various step and repeats. Star sightings included Alexis Bledel and Vincent Kartheiser of Mad Men, Stacy Keibler, John Legend and his fiancé, Chrissy Teigan model, Carolyn Murphy and more. Also in the Whisky sippin’ crowd was author, Simon Doonan and founder of foursquare, Dennis Crowly.

WEBSITES
Foursquare & Bombay Sapphire Launch Tribeca Film Fest App

At the Tribeca Film Festival, audience members are finding that once the film is over, there’s so much to come together about. Whether it’s film discussion, looking for venue information or even what restaurants to hit up next, there is now a tool specifically created to enhance the Tribeca Film Fest (TFF) experience.

For those of you interested in maximizing your festie experience, Bombay Sapphire and the widely popular geo-social application Foursquare have teamed up for the first ever interactive map of New York City geared toward TFF attendees. Make the most out of the festival, which is going on now through April 29th. Easy to navigate, these series of tools and rewards will help make this year's festival experience unlike any before.

TECH SH!T
Facebook To Announce Hot New Feature

We have learned that Facebook will announce the launch of its own location-based check-in feature today at 7:30 p.m., putting a hurt on up-and-coming social net giant Foursquare. Through mobile device GPS, the feature will allow users to 'check-in' at their present location which will show up their feed. What are your thoughts on this better-late-than-never feature?

FOURSQUARE
Foursquare, The New Loyalty Card

Social Networking sites have become an advertisers dream to reach millions of people at little to no cost, and Pepsi is making a huge move which could change the way stores issue loyalty rewards to customers as we know it.

According to the NY Times, Pepsi is teaming up with Foursquare to notify users when they are near a given location and offer them up to the minute information on sales/and discounts right where they are. This will allow businesses to know exactly where YOU are and lead you in with incentives and offers. You might think it's creepy, but I'd prefer a digital notification than some crackhead on the corner of 31st and 7th handing out flyers.