Our How-To Guide To Choosing Healthy Foods


Healthy Food Brand Hires New CEO and Derek Jeter

Luvo, the healthy lifestyle food brand, recently hired Christine Day as their new Chief Executive Officer and Derek Jeter as a partner and Brand Development Officer.

Day worked most recently as the CEO of lululemon athletica and held various senior management positions at Starbucks before that.

Pro Athlete Derek Jeter also joins the staff, and will be involved in product development and brand awareness.

5 Trusted Diets to Start Your New Year Right

Starting a new diet is on a lot of people’s list of resolutions, but let’s be honest: it’s often one of the first resolutions to be discarded. Generally that isn’t because of a lack of resolve or commitment to the end result, but rather because a lot of diets are flat-out ridiculous. Everyone needs to eat, and subscribing to the latest celebrity fad diet that requires you to only eat one once of purple food per day might not be the most sure-fire way to reach your health or fitness goals. After all, celebrities have personal trainers and entire teams of people helping them stay on track. Ultimately, different diets work for different people and deciding which is right for you is up to you and your doctor. To help you get started, here’s a quick break-down of the top 5 diets, according to the recently-released ranking from the U.S. News and World Report, that have reliably delivered results for everyday people who don’t have on-call nutritionists and personal chefs.

Harley Pasternak Gives Us the Skinny on Fitness and Health

Canadian-American trainer and nutritionist Harley Pasternak is a master of all things diet, exercise, weight maintenance, and diabetes. He rattles off statistics and facts about the above subjects with the authoritiy of a drill seargant and the expertise of a college professor. He informed us that both of his brothers were diagnosed with type 1 diabetes during his childhood, prompting an interest in health-- particularly nuturtion. He got his degree in nutrition, and master's degrees in kinethesiology and nutrition. His professional gig was a nutrition and exercise scientist at the Department of National Defense, and from there carved out a niche for himself by getting Hollywood actors in shape when they came to Canada to shoot films. Harely's big break came when he got Halle Berry in tip-top form for the film Gothika. She was so pleased with the results that she asked him to work with her on her next project, Catwoman. Four books, one Oprah appearance, and dozens of star clients later, Harley is one of the industry's leading authorities on what it takes to stay in shape.

Interview: Jamie Shupak

The quirky and loveable Jamie Shupak has dabbled in a little bit of everything. She joined NY1 news as the channel's first traffic reporter in May of 2010, she wrote a dating column for Complex Magazine, she started her very own food blog, has written her own e-book, and most recently has launched her own healthy cooking web series on With so much on her plate (and we're not just talking about the yummy dishes she cooks) she found time to speak to us about all her endeavors. Check out our interview with her below!

Virtually Hungry: 6 Awesome Apps for Foodies

Technology is a beautiful thing. We are in an age where devices that fit in the palm of your hand liberate you enough to go anywhere and do anything, including eat. Devices carry plenty of options to turn anyone into a chef, help you whip up a quick meal if you're pressed for time; or point you in the direction of the professionals so you can enjoy a meal without a hassle. These are a few of the hundreds of available applications that define the term ‘convenience.'

This application is available for any device running on an iOS 4 or higher. It is a personal search engine that recommends restaurants to you based on your personal preferences. The more use it, the more it learns about you and the better your search results matching restaurants to your personality.

Expert Healthy Living Tips for Summer

Meet Lauren Schmitt, is a nutritionist and certified personal trainer, who owns her own company, Healthy Eating & Living, Inc. She has worked with individuals to achieve a healthier lifestyle and has also created numerous corporate wellness programs. In her business, she coaches people to lead a balanced and healthy lifestyle through eating right and exercising. She is currently the on-site nutritionist at Sony Pictures Entertainment and Dreamworks Animation. She has ongoing projects with the WB and is a part of many disordered outpatient teams in Los Angeles. Joonbug had the chance to chat with this health guru and got some helpful tips and advice to looking your best during this sweltering summer.

Say Good-Bye to Big Gulp Sodas

It is nearly impossible to forget, or ignore, the PSA billboards that displayed how many sugar packets were in a liter of soda and the equivalent, and graphic, slop of fat that we basically drink every time we drink a sugary beverage. Our moms have been telling us that soda rots our teeth, pours on the pounds, and leeches the phosphates from our bones for years and now Mayor Bloomberg plans to drive that point home even further.

The Mayor is currently proposing a city-wide ban on the sale of large sodas and other high-sugar drinks. The ban would affect the sales of soda, energy drinks, presweetened iced teas, etc. at restaurants, cinemas, stadiums, delis, and even street carts. The sale of large sugary beverages will not be regulated when bought from a supermarket or convenience store as long as the store in question does not have a cleanliness rating used for restaurants and food establishments, like bodegas with a steam counter.