THE SCENE
J Brand Stores To Come To Los Angeles, New York

J Brand enthusiats rejoice - stand-alone brick-and-mortar stores are scheduled to debut in 2014.

What started as a premium denim line, founded in 2004 by CEO Jeff Rudes, has seen it's fair share of expansion in the near decade of its existence. This latest news from the California-based company affirms it's stance not only as an industry leader and innovator, but also as one with strategic growth and focus in mind.

With the goal of comfort, impeccable fit and style in mind, Rudes began J Brand in hopes of bridging the gap between casual and luxury, being sold as an exclusive in Los Angeles' Ron Herman boutique. Shortly thereafter, the brand gave the industry a taste of what was yet to come by being one of the first premium denim lines to carry the "skinny jean" - the now requisite silhouette. In 2008, a men's collection was added to the company roster, followed by high-profile collaborations - now a ubiquitous concept - with the likes of such designers as Proenza Schouler, Christopher Kane, and Hussein Chalayan. By the Spring 2012 season, J Brand had expanded beyond just denim with the debut of it's first ready-to-wear collection featuring tanks, tees, jackets and other basic separates in on-trend silhouettes and sumptuous fabrics - a testament to the brand's now signature casual luxe aesthetic.

SARTORIALLY YOURS
Be a DILF: New Kid, New Style

The hot DILF’s (yes, that's Dad I'd Like To...well, ya know) of new film What to Expect When You’re Expecting have sparked us to think about what it takes to be a sartorially savvy dad in these modern times. Every guy has the opportunity to own great style and just because you don't remember what sleep is doesn't mean you should scrimp on your fashion choice. Really, it's the perfect opportunity to expand your newfound attractiveness that is a cute dad with his cute kid. Although the baseball cap and basic tee might have worked a few years ago, 2012 calls for a much more fashion-forward effort. To make sure you’re the hottest DILF on the block, check out our handy summer shopping guide below.

TRENDTASTIC
Trending: Patterned & Printed Denim

A big trend for spring and summer is colorful denim with prints and patterns. We love this look because it can be incorporated into multiple styles. Here are a few of our favorites to get your fashionable hands on this season! Check them out and see which style suits you best. Spice up your wardrobe with a fun and vibrant pair of denim this season!

Vertically striped pants look great on anyone because of their slimming and elongating effect. We also love the bright colors that pump up an otherwise simple look. Find them in high-end brands like Current/Elliot, or for more affordable prices like the Moto Tapered Stripe Jeans from Topshop.

THE SCENE
Inside J Brand's Ready to Wear Launch Party

Although Fashion Week is officially over, we’re expecting to see brand new Fall 2012 collections from many other style savvy brands for weeks to come. Last night was a perfect example. J Brand Jeans celebrated the launch of their premiere ready-to-wear collection for Fall 2012, hosted by Bergdorf Goodman’s celebrated 5F contemporary floor. If you’re looking for good style or a place to showcase your good style after fashion week—it’s at events like these. Not only did Bergdorf enlist popular fashion bloggers Kimberly Pesch from eat.sleep.wear and Natalie Suarez from Natalie Off Duty to attend wearing pieces from the new J. Brand collection, they brought all of their fashionable friends with them.

THE SCENE
Fashion Events You Won't Want to Miss

Who: Madewell + Lucky Magazine
What: Lucky Magazine is bringing great deals and freebies to Madewell this week. Lucky SecretShoppers will be at two locations handing out limited edition Madewell totes (you can never have too many free totes!) and shoppers spending $150 or more during the event will receive 20% off their purchase.
Where: Madewell, 115 5th Avenue (between 18th & 19th Streets); 212-228-5172
468 Broadway (between Broome & Grand Streets); 212-226-6954
When: February 23rd 6—8PM

Who: Ali Wentworth Q&A and Book Signing
What: Preppy-chic boutique C. Wonder is hosting comedienne/author Ali Wentworth and Adam Glassman, Creative Director of O Magazine, for a live Q&A at 6PM. Stick around for a book signing of Wentworth’s new Ali in Wonderland and style advice from Glassman at 6:30PM. Receive 10% off spring merchandise with the purchase of the book tonight only.
Where: C. Wonder, 72 Spring Street (at Crosby Street); 212-219-3500
When: February 23rd 6PM

STYLIZER
The Ultimate Denim Guide

Best Under $100: Gap 1969 Skinny Boot Jean

Slim fitting through the hip and thigh; this low rise pair flares at the calf into a classic boot cut. The slender fit above the knee that gives way to a gradually wider cut elongates your silhouette and, paired with the dark indigo wash, flatters almost all body types. Flap pockets on the rear are especially accentuating for those of us with ‘less junk in the trunk’. Simple and clean, these jeans are all about value. For under $70, you pretty much can’t go wrong.

THIS JUST IN
J Brand Goes Sporty

What woman doesn't want to workout in style? Shedding pounds while looking fabulous, and giving others at the gym something to talk about. Well now you can, WWD reports that J Brand is launching a full sportswear collection, which is set to hit shelves Spring 2012. Colors include the basic black, grey, white and pale pastels.

Hold on tightly to your treadmills ladies, the line is expected to launch in only 60 of the brand's 2,500 retail locations. Although this collection will be exclusively offered in selected locations, the collection prices are expected to range from $200 to $1,500. The collection adds variety to the signature " skinnies" with trendy bottom flares. For those who adore the classic J Brand collection you're in for a treat.

IN THE SPOTLIGHT
This Weekend in the Hamptons!

Summer may be coming to an end, but the fun is definitely not. Especially not in the Hamptons. Here's all the best events for this weekend!

Where: Bay Street Theater: 1 Bay Street, Sag Harbour, NY

Where: Guild Hall: 158 Main Street, East Hampton, NY

Where: Private Residence TBA

Come shop the latest styles of the J Brand fall fashion collection. You can also enter a contest to win a free pair of J Brand jeans!

TRENDTASTIC
The Perfect Pants to Pair with Wedges

You like wearing your wedged sandals with flared jeans. But there is one problem --so does everyone else! Looking like a clone is not a good look. So how do work wedges with pants for a more original look?

Cropped, slouch fit, chino pants, (such as the one's worn by Reese Witherspoon, pictured left) make a great summer alternative to denim. J Brands Inez cropped chino, when worn with a turn up, works perfectly with a wedged shoe. To look even more on trend, wear, ‘Sun faded pomegranate’ -a bubblegum shade of pink. For those who cannot stay away from denim, boyfriend fit jeans, in non-distressed shades work well. Once again, ensure to wear with a turn up, to expose a sexy glimpse of ankle.

THE SCENE
Aritzia is coming to town!

Even though the Canadien retailer Aritzia has been opening stores in the United States, it was just announced that a new store location is coming to New York City. They currently have a temporary location for now, but a permanent store will open in SoHo in May.

Aritizia is a vertically integrated multi-label retailer typically for women ages 18 to 25. There are eight brands that are produced in house, including J Brand and Rag & Bone. They are said to be completely independent from each other yet complement the other brands as well. The brands are not private label. They haven’t been sold to other stores yet, but plans are made for being wholesale eventually.