Last week, we at Joonbug attended the Macallan Masters of Photography Series launch event at the Bowery Hotel that debuted the drams latest venture into collaborative territory. That's right, the beloved whisky teamed up with photographer extroidinaire, Annie Leibovitz to launch a pricey, new bottle and promotional pictorals that featured Grey's Anatomy star, Kevin McKidd. The starry soiree brought much-a-buzz to Macallan paving way for more spirited collaborations?
We guess so, since receiving word that the next venture to launch is between, Patron Spirits and world-renowned fashion designer, John Varvatos. The first-ever artist to collaborate on a new design element of the Patron bottle, to craft a limited edition bottle stopper exclusively for Patron Anejo tequila.
Last Wednesday night, over 400 celebrities, cocktail industry enthusiasts and socialites dressed to impress and to raise a dram to the US launch of The Macallan Masters of Photography: Annie Leibovitz Edition featuring a photo-series with Kevin McKidd of Grey’s Anatomy at NYC's, Bowery Hotel.
While guests experienced Macallan 18 neat and on the rocks with ginger beer, the gliteratti posed for pics at the various step and repeats. Star sightings included Alexis Bledel and Vincent Kartheiser of Mad Men, Stacy Keibler, John Legend and his fiancé, Chrissy Teigan model, Carolyn Murphy and more. Also in the Whisky sippin’ crowd was author, Simon Doonan and founder of foursquare, Dennis Crowly.