PRIMP IT
A Five Step Guide to Boyfriend Friendly Makeup

It's a definite fact: boys hate makeup. At least, they claim to. So, whether you're going out on a first date, or spending a day out and about with the old ball and chain, we've complied a look that brings out your best features without compromising that lovely natural look.

1. Skip the foundation. Instead, opt for a tinted moisturizer to help even out your skintone and bring a subtle glow to the skin. Try Stila's Illuminating Tinted Moisturizer, $32, to achieve the look. If you need some additional coverage, simply dab a little concealer under the eyes and on blemishes.

THE SCENE
First U.S. Joie Boutique Debuts Today on Madison Ave

Joie, a contemporary women’s line, is set to open the doors of their first ever U.S. flagship store today on 1196 Madison Avenue between 87th and 88th Street.

Based out of Los Angeles, the company embodies bohemian classics like flowing maxi dresses, linen pants and strappy leather sandals. The company began in 2001 with its luxurious cargo pant which has become a staple in their line. In 2007, Joie was purchased by Serge Azria, brother to BCBG’s designer Max Azria, and continued to infiltrate the market by incorporating a footwear line and the more casual but ever chic Joie Soft line. The new boutique will be carrying all lines.

ADAM LIPPES
Fashion Events and Sales Alert!

Exciting things are happening in New York today, so grab your friends and get going!

EVENTS
• Meet Max Azria, Adam Lippes and painter Lubov at the Whitney Art Party, a benefit to support the Independent Study Program and the museum's educational initiatives. Tickets range from $250 to $400 and may be purchased at whitneyartparty.org. 82 Mercer St., nr. Spring St. (646-291-6277); 8-1.

ADAM LIPPES
Go Online for Great Designer Steals

Gilt Groupe: all sales begin at 12:00 PM ET and last for 36 hours

Beginning 6/9: Alejandro Inglemo, Android Watches, BCBGMAXAZRIA Handbags, Erin Featherston, Gifts for Dad: Trafalgar, S.T. Dupont, WEATHERPROOF, and More, Jeffery Monteiro, Judith Ripka, Torn by Ronny Kobo, Wine of the Day: The Colonial Estate 2006 Exile Shiraz, Felix Ray, Jewelry by Fiona Paxton, kate spade new york, ADAM, and Trina Turk

Beginning 6/10: C&C California, Gifts for Dad: Psycho Bunny, Ashworth Golf, Oliver Peoples, and More, Hanro, Jewelry by Color Story, Jewelry by Lulu Frost, Laura Mercier, Malini Murjani and Sergio Rossi, Rock and Republic, Sun-kissed Accessories, Wine of the Day: Dominus Estate 2005

5TH AVE
So Long 5th Ave, Hello Sesame Street!