DIY Mardi Gras Fashion

We here at, know just how creative our readers are, so we proudly present you with these DIY tips to prepare you costume this coming Mardi Gras!


Inspired by the lace detail in Hilary's Duff's mask in A Cinderella Story, we spotted this beautiful number all over our Pinterest and it was a must! Super easy and super adorable.

Supplies: tulle or sheer fabric, fabric scissors, ribbon, black fabric paint, saran wrap, tape and the template. Most of which can be found in the house or from your local craft store!

The Fashion Queen

Heidi Klum will be honored with the “TV personality of the year” award at the First Annual Fashion Media Awards. The event will take place tonight at Harlow restaurant starting at 6:30 pm. Many of the fashion elite are going to be there and although it is by invitation only, a live stream of the event will be provided by LookTV.

Heidi has been one of the judges of America’s Got Talent and has hosted several seasons of the television series Project Runway. It’s no surprise that she was chosen for an award and we’re all sure she’ll have great look for the red carpet. Other people who will also be receiving awards are Karlie Kloss, Jane Bruton, Emily Weiss, Stephen Gan and Joe Zee. Maybelline cosmetics will be sponsoring a “Born with It” award which will be given to an influential beauty editor. The host of the evening will be The Daily Front Row publication. They, and many others, are thrilled that tonight many fashion and beauty editors will be celebrated for all their crucial contributions.

Don’t Get Spooked: Fashion Tips from Goastt

Few bands have fabulous stakes as high as The Ghost of a Saber Tooth Tiger's aka Goastt. The lead singer is John Lennon and Yoko Ono’s son, Sean, and his band-mate is his gorgeous girlfriend, the supermodel face for Maybelline, Charlotte Kemp Muhl. They have a devoted cult following among the hippest Brooklyn music sect, and their songs can be described as progressive rock, with an alternative edge that is in a style all their own—achingly fashionable songs that would make Sean’s famous parents proud.

Jennifer Hudson Shines at Lucky Shops Event
Beauty Trends for the Season
Just Add H2O: Our Fav Waterproof Products for Summer

As women, we all try to look our best most of the time, and during the warm summer weather we need good strategies to do so while soaking up some sun at the beach or having fun in the pool. Yes we know, waterproof makeup doesn’t always get the best rep however, with the right products, it can make for easy up-keep in those makeup not-so-friendly situations. Here are some of our favorite top-rated waterproof cosmetics that will have you ready for the sun, water, humidity, and anything else mother nature throws your way this summer.

Beauty and the Confused

Recently, we at went on a little impromptu shopping excursion. With every shade and type of this and that out there, we wanted to know if all that extra stuff was necessary. Case and point: We stopped by Sephora on 34th street and Broadway. The place was a mad house. Per house, we were looking for the perfect foundation. Personally, I don’t wear a lot of make-up, but we wanted to know what was out there in the way of coverage and blending ability. Out of all the choices, NARS was the most successful.

Then the poorly beautified and heavily -applied and adorned face of one of the attendants came around to assist. Instead of genuinely trying to answer our questions, she proceeded to tell us all the other things we would need in order to make this product work and last longer. Which we later found out was not needed. So needless to say, we left empty handed.

Pucker Up

The Spring 2011 runway shows depicted drama as fashion’s most notorious brands sent their model’s puckering their pouts down the runway. Bold hues ranging from pale oranges to burnt reds to electric pinks were seen on the lips of Chanel, Fendi, Gucci, DVF, and YSL’s models. Fashion is a form of communication so if you want to say something, wear an eye-catching lip. Here is one invaluable beauty tip-orange is an exceptional color that happens to look good on any skin tone, try YSL’s Rouge Pur Couture in Le Orange ($30) for a truly vivd look. For a softer lip, you can try Chanel’s Rouge Allure in Nude ($32). However, if you can not justify spending more than $10 for a lipstick, Maybelline Color Sensational Lip Color in Coral Crush will work all the same ($4.99 at Target).

Shecky's President Claudia Chan discusses Girls Night Out

In Boston, this past Wednesday, Thursday, and Friday was's Girls Night Out (March 24-26). classifies itself as "Fashion, Fun, and Beauty with the Girls"-- and their Girls' Night Out in Beantown was just that. We sat down with Claudia Chan, president and chief content officer of Shecky's, to discuss what attendees across the nation could expect from the event.

How did the idea of Girl's Night Out come about?

CC: Shecky's started off as a localized New York media company. Then we started doing female-targeted publications, which led to female events, and then we became more of a women's entertainment marketing company. Today, Shecky's is a leading women's lifestyle resource covering fashion, beauty and fun for girls. Girls Night Out is only one of our signature event series, but it's the key one that goes across sixteen cities.

Maybelline Sponser's Mercedes-Benz Fashion Week

Cosmetic company leader Maybelline in accordance with media giants IMG announced they are moving to a new location- Bryant Park. As previous sponsor MAC heads downtown to do fashion shows at New York’s Milk Studios, Maybelline will become the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week, confirmed the New York Times on Thursday.

The cosmetics company inked a two-year deal, which will begin at the showing of designers’ spring collections in September 2009 through the much anticipated fashion week’s transition to Damrosch Park at the Lincoln Center in September 2010. The deal is an incredible platform for growth in the fashion industry for the company whose models include industry names such as Adriana Lima, Christy Turlington, and Jessica White.