Last week, Joonbug had the pleasure of learning all about the newly rebranded Rakuten Inc., one of the world's largest e-commerce marketplaces. The Japan-based business focuses on making products from small businesses and local merchants available to the masses. Rakuten was so successful in Japan that they have decided to open up shop in the United States as Rakuten.com Shopping (formerly Buy.com). It differs from other similar sites such as eBay and Amazon in that instead of focusing on the lowest prices, it focuses on the quality of the product. Roger Andelin, President and CTO comments: "Rakuten.com Shopping is for the online shopper who expects quality over quantity and enjoyable shopping experiences over ambiguous transactions. We are very excited about raising the bar for online shopping and continuously improving to meet the modern shopper’s wants and needs."