The Miami-based producer is known for his iconic, all-day concert “Juicy Beach” that takes place annually at Nikki Beach. This July, Rivera will take his notorious party to Governors Island with “Juicy New York,” bringing South Beach’s sunshine, wild vibe all the way to the big apple. Rivera will be joined on stage by openers EDX, Manuel De La Mare, Paige, Stefano Noferini and Sultan + Ned Shepard.
Joonbug had a chance to chat with Rivera about founding his own record label, releasing his new album "Dance or Die," and constantly evolving in this ever-changing industry.