DO-GOODERS
Myles Kennedy, MOSCOT Debut The MYLES Sunglasses

New York City eyewear guru, MOSCOT, collaborated with celebrated rocker, Myles Kennedy to launch The MYLESa new sunglass inspired by Myles himself, for which proceeds benefit MOSCOT Mobileyes Foundation.

At The MYLES debut event, VIP's enjoyed viewing the frame as well as a live performance by Myles Kennedy featuring music from his upcoming album.

10% of proceeds from The MYLES purchased in MOSCOT shops and online will be donated to the MOSCOT Mobileyes Foundation, which provides free medical eye examinations and prescription eyewear to New York City's underserved population. Many will experience corrected vision for the first time in their lives, enabling children who formerly could not see the board to finally learn in school, and for adults to gain and/or maintain employment, taking care of themselves and their families. It doesn't take glasses to see how important this work is for our community!

TRENDTASTIC
Festival Fashion Must Haves!

Clashing prints, maxis, cropped tops, John Lennon sunnies, wide brim hats, and cross-body bags in the sun can only mean one thing! Hello Festival Season! The festival that started it all was Woodstock of '69 but now you can find a music festival no matter what part of the world you reside in. Almost every leading retailer has a festival fashion segment on their homepages and high fashion designers such as Dsquared have created a collection inspired by festival fashion. It is time to channel your down-to-earth, inner hippie, and frolic around the grass fields to your favorite music.

FASHIONABLE
Spring Style Essential—Mirrored Sunnies

Although the warmth of the sun isn't exactly in sight just yet, we are lusting over our favorite Spring 2013 eyewear. We bring to your attention…MIRRORED SUNNIES.

There is just something so alluring about these reflective lenses that we are dying for. These sunglasses complete the perfect combination of retro and futurism. I do pledge the allegiance of over accessorizing because I believe more is more but, when it comes to these shades—the vibrant lenses do all the talking by their self.

Reflective shades are a Spring 2013 essential. A: They are a fabulous alternative to regular dark shades as they will be sure to put bright vibes onto your day. B: They deflect the glares from sun and strangers. And most importantly, C: The reflective coating allows you to stare at hot boys on the streets without them catching you!

LIFESTYLE
Uniqbrow: Evolutionary Eyewear

The most visible and popular fashion accessory worn is something you wear every day—eyewear. Whether prescription or just a fashion statement, your eyewear usually stays the same every day until you either accidentally break them or until it’s time to go back to the eye doctor for a stronger pair. If you’ve gotten into the habit of buying cheap "designer" shades off the street you've probably sacraficed quality and space in your dresser, especially if you don't have an entire closet dedicated to sunglasses like Bono. With all of this in mind, a start-up company in Barcelona has created an innovative, customizable solution to our eyewear woes with Uniqbrow Sunglasses.

STYLIZER
Time for Gangnam Style!
DO-GOODERS
PANDA: Charitable Sunglasses That Go Beyond Looking Cool

An amazing tale of inspiring entrepreneurship combined with trendy fashion and a worthy cause, the creators of PANDA separated after college only to be reunited by the power of making a difference. Lucas Lagera, Mike Mills, and Vincent Ko kickstarted PANDA with the idea of creating a new style, look, and purpose for sunglasses. We all wear sunglasses for the sake of blocking out the brightness of the sun (or to disguise those late, crazy nights!) and most of us choose our signature pair with the simple expectations of looking cool and feeling stylish.

PANDA sunglasses are not your average pair of shades. They support a cause and driving that cause is the gift of vision for those who aren’t as fortunate to see all the beauty this world has to offer. The three co-founders have most definitely made PANDA sunglasses into a living and breathing endeavor with a mission to make a difference and leave an impact socially. After reaching their fundraising goal in a record-breaking three days, PANDA had the opportunity to introduce their idea of creating change to the world. They’ve accomplished this by paying it forward and partnering up with some of today’s most influential and inspiring organizations. PANDA is currently partnering with TOMA, which gave them the means to create a community and a chance to be a part of something great, providing the gift of vision to those in need. If this alone doesn’t make want to buy a pair then we don’t what does!

THIS JUST IN
Ultimate Spectacle Launches in the UES

We love sunglasses. And parties. And beautiful bubbly entrepreneurs. So when we heard about the opening reception for a new one-of-a-kind eyewear boutique in the Upper East Side founded by the adorable Jaclyn Edelstein, we had to check it out. Ultimate Spectacle, located at 789 Lexington, is the new go-to spot for fashion savvy shoppers looking for high fashion, hard-to-find frames as well as specialized eye care. Not only can you find the hottest new styles, you can also get a comprehensive eye exam onsite, while eyewear experts fit you with ideal frames suited to your facial structure. And they know what they're doing! After glancing at me for a mere 5 seconds, they were able to instantly pick out two frames that fit my face perfectly.

KILLER DEAL
Bargain Summer Shades by Chloe

Whether shopping in Soho or making trips to the Hamptons, stay stylishly incognito with these chic Jackie O. inspired sunnies by Chloe. The classic shape is constructed in plastic for durability, so you can toss them in your bag and tote them around all over town year around.

Oversized with a vintage feel, these frames come in both black and white. Originally $330 they are now $198 at Bluefly.com.

With a price this low you can afford to get both colors!

ALL ACCESS PASS
CMJ Day One Wrap-Up

Millionyoung, Cake Shop, 4:00 p.m.

by Hanna Furey

There has been so much hype about Millionyoung and Sunglasses leading up to CMJ 2010 that when they were scheduled to play at the Cake Shop's early show, you can only imagine what type of tricks people were pulling to get out of work early. Millionyoung took the stage first and seemed completely unfazed by the small crowd. The threesome from Florida exploded into their first song with vibrant energy and enthusiasm, which immediately got those in attendance dancing and enjoying the intimate but lively show. Their catchy drum beats, fuzzy guitars, ethereal vocals and well layered effects made me remember why I love electro-pop so much.

AMERICAN EAGLE
Shop This Weekend at Atlantic City Outlets, The Walk

American Eagle Outfitters - Enjoy an additional 30% off clearance!

BCBGMAXAZRIA – Summer Sale up to 50% off!

DKNY - Don’t miss the Anniversary Sale this FRIDAY July 23! FREE VALET PARKING with any DKNY purchase, 50% off storewide, PLUS an additional 10% off, PLUS, as a FREE gift, get your VIP discount card to use at the PRE –FALL COZIE SALES EVENT Tuesday, July 27th! Spend $125.00 and Receive $25.00 off your purchase and free parking at the Ohio Ave. parking lot!

H&M – Summer Sale up to 75% off!