THE SCENE
Fashion's Night Out with Nicky Hilton

Calling all fashionistas to flock to the Big Drop for the the launch of Nicky Hilton's new collection, Nicholai. In honor of Fashion Week, Nicky will be showcasing her new line and helping attendees personally with selecting stylish looks for her line. Purchase one of her cool knick knacks and receive a free gift!

Don't sweat it if you need a little liquid courage to get the guts to talk to this celeb -- there will be savory cocktails, as well as drinks provided by Vitamin Water. Tune out the rampaging crowd with sounds from model Jordan Postrel.

50 CENT
Vitamin Water "Sync" Comes with a Free MP3 Download

Vitamin Water’s new promotion is definitely worth taking a listen:

For every bottle of “Sync” Vitamin Water you purchase, comes a free MP3 music download sponsored by Amazon MP3. Carrie Underwood, Alicia Keys, and 50 Cent are among some of the well-known artists featured in this promotion; however, indie bands and new artists trying to break into the scene will be showcased as well. Variety is definitely not at a loss as there are over 8 MILLION songs to choose from! What a great way to get your daily dose of vitamins, minerals, and new music.