Quantcast
Oh no you didn't, Vita Coco
Has the Rihanna-approved, post-yoga workout drink betrayed us with false claims of hydration?

For those of us who were shocked to discover that Vitamin Water is actually nothing more than a graduated form of fruit juice comes a new scandal. The trendy name-brand of coconut water, Vita Coco, may not actually contain the amount of nutrients featured on the label, leading people to question its level of sufficiency as a hydrating beverage.

Name-brands of  coconut water have become popular as natural alternatives to Gatorade in order to replenish electrolytes during a hot day or after a strenuous workout. The taste is, erm, questionable but apparently enough celebrities, hangover sufferers, and fitness-folk love it (or pretend to).

Consumerlab.com took the nutritional validity of this trend into their own hands, as scientists tested the sodium, potassium, magnesium, and sugar content of three leading brands of coconut water. Apparently only one of the brands tested, Zico Natural, lived up to its label, containing the stated amount of ingredient for all four categories.

In Vita Coco and O.N.E, the amounts of sodium and magnesium, two nutrients essential for hydration, were  82% and 35% lower than the amount listed on the label. This makes for some physiologically unfulfilled consumers.

I'm not completely hating on Vita Coco. After all, it is still proven to contain more nutritional value than chugging a can of Diet Coke. But I do think that there is something to be said about fitness and nutrition trends. Can our blind faith in name-brand products and desire to experiment with trends endanger our health and the body's primary needs? You can ponder over that little moment of introspection (took a lot out of me) or simply, rediscover the wonders of spring water!

(Via Consumerist.com)