The X Factor judge we hate to love has revealed that he's parterned up with Syco Entertainment, his joint venture with Sony Entertainment, to design a line of headphones called "X Headphones."
"I've tried all of them, literally every single one. Sony and I set out to create the best headphone in the world. We are absolutely blown away by these. With the X headphones, it's like being in the recording studio when the records are made. The sound is that clear," Cowell said in a statement. The headphones are going for a nifty $299 and will be featured throughout the X Factor season.
Check out Engadget for a detailed review.