In the smartphone war, Samsung has the largest market share, but Apple is prom king, due to genius marketing campaigns and sleek designs. Samsung's latest tactical move is the relase of the Galaxy Round, the world's first curved smartphone. The curvature is made possible by a technological breakthrough, however, its practical function isn't immediately apparent. At the very least, it is attention-grabbing, and raises the question about what the curved screen could be used for. Another cool feature is the Roll Effect, which allows users to check battery life, time, and missed calls by tipping the phone towards themselves at an angle when the home screen is off.
The question is not, nor has it ever been, if Samsung can produce top-notch phones with elegant designs and cool features or not. Each of Samsung's Galaxies have been substantially better than the last. The question is: does Samsung have the chops to cut Apple's iPhone down to size? They might, but not right away. By equipping a phone with designs that do not yet have a specified purpose, the Galaxy Round's release looks more opportunistic and preemtive than innovative and at the head of the class. For whatever reason, Apple still has the upper hand at convincing its customers that its gorgeous designs are not only functional, but indepsensable to the product itself. Is a curved smartphone cool? Absolutely. Is it indepensable? Probably not.
For now, the Galaxy Round is only available in South Korea, and the pricing has not yet been released. The only color available is Luxury Brown--a name no doubt picked to increase Galaxy's cachet, but will more likely confuse consumers than make them feel like proud owners of an exclusive brand.
Aside from the fancy new exterior, the Galaxy Round's internal makeup is more than up to par. The Galaxy Round comes with Android's newest platform, Jellybean 4.3, and is powered by a 2.3GHz quad-core processor. So at least the packaging does not come at the expense of a quality phone whose apps will run beautifully. According to Andriod, Google's apps, some of the best out there, run best on it.
Samsung's Galaxy is the only smartphone that poses a real threat to the iPhone, but until Samsung can create the intoxicating aura that surrounds the iPhone, it will always remain in the iPhone's shadow.