Good Morning, America
The Glazed Donut Breakfast Sandwich makes its national debut at Dunkin' Donuts

“We’ve gone and changed breakfast forever,” the Dunkin’ Donuts website proclaims alarmingly next to an image of its new Glazed Donut Breakfast Sandwich, available nationwide this Friday.

The donut chain’s breakfast revolution comes in the form of bacon and a fried egg lodged inside two halves of a glazed donut, much like cholesterol lodged inside an artery during the early stages of type 2 diabetes. It’s arriving just in time for one of America’s most sacred holidays, National Donut Day on June 7th.

And it’s only 360 calories, Dunkin’ Donuts has been quick to point out. The company has prominently displayed the nutrition facts and ingredient list on their website, though neither is very reassuring. A Glazed Donut Breakfast Sandwich has eight grams of saturated fat, which is almost half of the maximum amount that the FDA recommends daily.

As for ingredients, the more the merrier. Dunkin’ Donuts knows you’ll love the artificial butter flavor, which just has that special something that butter doesn’t (oh, right, that’s the propylene glycol). And you know what they say—a breakfast without sodium stearoyl lactylate is no breakfast at all. A few footnotes on the ingredient list might be helpful, though, starting with “natural sauteed flavor.” That could use an explanation.

Dunkin’ Donuts executive chef and vice president of product innovation, Stan Frankenthaler, is one of the masterminds behind the new breakfast sandwich. Frankenthaler’s monster came to life when the donut chain decided to “experiment with savory and sweet flavors,” he revealed.

He added that the Glazed Donut Breakfast Sandwich reflected the company’s efforts to offer as much variety as possible, a statement that reinforced Dunkin’ Donuts' commitment to providing many paths to heart disease for their customers to enjoy.

And in that spirit, Frankenthaler confirmed that customers have the option of replacing the glazed donut with another flavor—the chocolate cake donut, for instance. We suggest asking for the sandwich on a Boston Kreme, mostly for the pleasure of watching a store employee try to split it in half. It’s the little things in life.

But Dunkin’ Donuts is anticipating big things for its new sandwich, and the company isn't afraid to say it. “Going Where No Breakfast Has Gone,” boasts its website in those trademark orange letters, glazing easily over the possibility that there may have been good reason.