Luvo, the healthy lifestyle food brand, recently hired Christine Day as their new Chief Executive Officer and Derek Jeter as a partner and Brand Development Officer.
Day worked most recently as the CEO of lululemon athletica and held various senior management positions at Starbucks before that.
“Christine’s unbridled passion for retailing and consumer insight adds an important component to elevate Luvo into the consumer mainstream,” said Luvo Founder and President, Stephen Sidwell. “We look forward to Christine’s guidance for the brand, helping Luvo take the lead in the national movement that delicious, nutrient-dense food can be affordable, convenient and easily accessible.”
Pro Athlete Derek Jeter also joins the staff, and will be involved in product development and brand awareness.
“Eating well and maintaining a healthy lifestyle have become important priorities in my life and are critical to ensuring my peak performance on and off the field,” said Jeter. “I believe in the vision of the Luvo team and look forward to helping them positively impact health and wellness in our country by changing the way we eat.”
Luvo makes nutritious microwaveable entrées and breakfasts like Chicken Chile Verde, Organic Carrot Ginger Soup, and Farmer's Market Frittata. Each meal contains fewer than 500 calories and 500 mg of sodium. The brand strives for a sustainable planet by using green packaging made from recycled materials.
The company has also enlisted celebrity ambassadors like Jennifer Garner, Troy Palamalu (Pittsburgh Steelers), and Dr. Mark Hyman, a food nutrionist and physician.