SXSW celebrates its 25th anniversary of the Music and Media Conference at the annual festival held in Austin, Texas. During the day, registrants of the conference network in and around the Austin Convention Center where the SXSW Trade Show is held. There are multiple panel discussions and keynote speakers accompanied by multiple parties. At night, the show starts and hundreds of bands and musical acts from all over the world take their respective spotlights on over 80 stages in downtown Austin.
The Trade Show opened yesterday and the artists will showcase tonight, a day earlier than the the traditional Wednesday premier. Starting a day earlier made room for registrants and more time for more music! With over 2,000 artists ready to take the stage, Austin settles in for a week where spring break meets music and film.