Kanye West, an SXSW guest for many years, was not only a headlined the festival, but closed the festival in star studded, veracious performance.
Opening the set in an abandoned power plant West stood in front of his own music label's accyrnom G.O.O.D Music. He performed mostly songs from his My Beautiful Dark Twisted Fantasy and benefited from appearances from Mr. Hudson, Justin Vernon, Kid Cudi, Pusha T, John Legend, and his hip hop mentor Jay Z.
Reports claim West was hip hop personified; energetic and raw. Wisely using a dj, celebrity guest performances, a marching band to add to the jumbled frenzy that is "All of the Lights", and to help keep the energy going.
Jay-Z performed for a solid amount of time. After Jay-Z emerged on stage and the duo stormed their way through their respective "Monster" verses, Jay-Z and Kanye performed "Swagger Like Us", before Jay-Z soloed his way through "Public Service Announcement" and classic "Big Pimpin' ".
Celebrities were not just on the stage: Jay-Z's wife Beyonce, American tennis star Andy Roddick, his model wife Brooklyn Decker, Diddy, and Jimmy Kimmel all bore witness to the great performance.