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Deadmau5 to Launch 'Neffmau5' Clothing Line
The producer has teamed up with Neff Headwear to release an eight-piece clothing colletion

Deadmau5 is all over the place this week. After starring on the cover of Rolling Stone and in the midst of an internet feud that pits him against all “push-play DJs,” the outspoken Canadian producer has snagged a business deal for the books. According to Rolling Stone, the mouseman is partnering with Neff Headwear to release “Neffmau5,” a collection of vibrant, co-branded shirts, hoodies and hats. 

Neff Headwear is the activewear brand that has outfitted the producer for two years. The eight-piece collection will feature four tees, one crewneck, one hoodie and two snapbacks. Combining the Neff “suckerface” image and Deadmau5’s iconic mousehead, the two partners have created a hybrid logo. 

The Neffmau5 collection’s launch will take place nationally on July 15th and will be available online, as well as at a range of retailers.