Deadmau5 is all over the place this week. After starring on the cover of Rolling Stone and in the midst of an internet feud that pits him against all “push-play DJs,” the outspoken Canadian producer has snagged a business deal for the books. According to Rolling Stone, the mouseman is partnering with Neff Headwear to release “Neffmau5,” a collection of vibrant, co-branded shirts, hoodies and hats.
Neff Headwear is the activewear brand that has outfitted the producer for two years. The eight-piece collection will feature four tees, one crewneck, one hoodie and two snapbacks. Combining the Neff “suckerface” image and Deadmau5’s iconic mousehead, the two partners have created a hybrid logo.
The Neffmau5 collection’s launch will take place nationally on July 15th and will be available online, as well as at a range of retailers.