When early December descends upon us, yes we remember that the holidays are just around the corner, but music and art lovers alike have their own little holiday to anticipate: Miami Art Basel. In 2011, there was a record attendance of 50,000 (up from 40,000 just one year earlier) so it's clear that the annual exhibition is flourishing. The roster of music fueled events that hit Miami each year are adding up and it's no surprise that a new music festival is in the works to correspond with Art Basel. Alex Omes and Emi Guerra of GO BIG Productions are adding yet another musical force to their agenda with the introduction of the first annual UR1 Music Festival in Miami.
The festival has announced it will play host to a very mixed lineup of headlining acts, ranging from Multi-platinum Grammy award-winning Producer/Artist Kanye West, to 90s Cali Punk band The Offspring, to rock legend Lou Reed. In just the first wave of announcements, other big name acts include FUN., Keane, and Santigold as well as EDM giants Sven Väth, Erick Morillo, Pete Tong, and Bob Sinclair. "With the confirmation of our Phase 1 lineup, we are confident this is one of the most powerful lineups Miami has ever seen," says Alex Omes, co-founder UR1 Festival (who also co-founded Miami's annual Ultra Music Festival).
The first and only event of its kind to take place during Miami Art Basel, UR1 (which stands for Your Generation Music Festival) plans to implement art into every aspect of its presentation. "It is time the bar was raised. We are not putting up a stage for fans to stare at, UR1 will be a 4D experience," said Omes, "We have some of the most creative musicians and artists in the world participating and have given them carte blanche to come up with their "dream" performance." The park itself will host site-specific pieces in varied mediums, designed to blow their audiences away with "large-scale big-impact works" by internationally acclaimed artists such as Books Bischof, TYPOE, Agustina Woodgate, BHAKTI BAXTER and Locastro to name a few.
UR1 will take place on December 8 and 9, in Bayfront Park, Downtown Miami.
For tickets and more info visit www.ur1festival.com