Last month, we told our readers about the EDM revolution starting to take place thanks to music mogul Robert Sillerman and his big-picture thinking. The astute businessman, who made his millions by merging regional concert promoters to create Live Nation, has taken his talents to the electronic music realm and is
using the same successful model. His early August acquisition of “Life in Color” (formerly known as Dayglow) has helped steer the world’s largest paint party into the fast lane towards an incredibly bright future.
Once a standard college soiree with basic paint splatters and decent musical talent put on by Committee Entertainment, Dayglow served its purpose of entertaining attendees for a night of color-splashing on the dance-floor. But six years later and a new monkier, the event has grown into a world-wide phenomenon that attracts more than 500,000 people per year. With the most sought after DJs in the industry behind the decks and intensely high theatrical production, Life in Color has transformed into a highly in demand electronic event and, with the help of Sillerman, will only continue to flourish.
Life in Color is currently in the midst of its 30 city “The E.N.D (Electronic Never Dies) Tour” starring DJs such as Sander van Doorn, Chuckie, Alesso, R3hab, Axwell and Laidback Luke. Party-goers decked out in white from head-to-toe get their grooves on while being blasted with giant paint cannons amidst intricate LCD screen displays. Between the rage-worthy music and playful paint-wars, Life in Color is an event that everyone should experience at least once. And who doesn’t want to say they got sprayed with paint by Benny Benassi? For more information and tickets visit dayglowtour.com.