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New Kreayshawn Album Promises to 'Go Hard'
Oakland rapper debuts with Somethin 'Bout Kreay

 

About a year and a half after the release of her music video gone viral "Gucci Gucci," Kreayshawn (whose real name is Natassia Gale Zolot) enters the big leagues with her major label debut Somethin 'Bout Kreay.  

Unlike her breakthrough hit -which was recorded independently- the full length studio album brings a new professional quality to the table and features collaborations with big name acts like Diplo, Kid Cudi, and Boys Noize to name a few.  

It's been an exciting past year for the rapper, last May her video "Gucci Gucci" garnered 3 million views in the first 3 weeks (and is now at nearly 40 million) which lead her to the opportunity to host the red carpet at the 2011 MTV Video Music Awards.  But it hasn't been all positive attention.  Her now defunct rap crew White Girl Mob caught some heat for using the 'N' word (you know the one, "Nachos") in songs and she actually found herself caught up in a strange beef with rapper Rick Ross after calling him fake several times.  Following that and a misunderstanding between her and fellow new comer Azealia Banks (the two are now planning a collaboration), Kreayshawn claims her new album holds back from dissing anyone at all, stating "The subjects fly around from nonsense to making too much sense and people might think I'm dissing people, but I'm not dissing anyone."

The album and the artist herself have both been subject to some pretty harsh criticism as well, with many people saying the vocals are mindless and lack content.  And while to a degree she may seem sort of "wanna-be-ish" on the surface, Kreayshawn is far from your typical spoiled rich girl turned bad for attention.  

Growing up in Oakland, she has never been given her father's identity and her mother left for Toronto to live with her boyfriend when she was just 15 years old.  She was expelled from a number of schools and turned to dealing weed and eventually working as a Craigslist escort to support herself.  Upon Mad Decent posting a fan video she made for a favorite Diplo song of hers, she decided to save her money for a new camera to pursue a career in directing videos.

The album's debut single "Go Hard" features a synth punk style beat to which she raps over in a barbie house on acid.