To say that Diplo has seen many successes in his career is the understatement of the century. He has worked with an impressive amount of high-profile musicians that crosses the boundaries of different popular music genres, he joined forces with A-Trak and Skrillex to create the YouTube Channel Potato, and was nominated for the Non-Classical Producer of the Year Award at the 55th Annual Grammy Awards Ceremony. This, alone, not only makes him one of the most accomplished producers in the EDM genre, but in the general music industry. Still, Diplo has the chance to put another notch on his belt due to his recent acknowledgment in the Fast Company’s 100 Most Creative People in Business list for 2013.
Diplo was ranked #28, coming before many innovators, inventors, CEO’s, and big named companies. Just to be on the list is an honor in itself, but to out rank almost 75 percent of the people that compiled the countdown is an impressive achievement that many well-known celebrities and musicians have not able to accomplish. In the article, which was written by Fast Company’s Jeff Chu, Chu explains that the main reasoning behind this decision is because of his work with his record label Mad Decent.
Although Mad Decent has seen a proficient amount of success over the few years, the main point that allowed Diplo to gain his coveted spot was due to his work with DJ Baauer’s highly popular song and YouTube senstation “Harlem Shake.” The Fast Company was particularly impressed with the marketing aspect of the song and how little Diplo and Baauer spent to promote it. “We sold nearly 1 million copies, but spent under $5,000 on marketing,” Diplo explained to Fast Company. “How? We gave the song away to begin; we didn’t fight pirating; and when a spark happened, we just added fuel to the fire.”
This proved to be affective, since “Harlem Shake” peaked at number one on the Billboard Charts and became a viral sensation on several different websites. So, congratulations to Diplo and his recent noteworthy success. If people would like to see him in person to witness his creativity at work, he will be performing live at the Surrender Nightclub in Las Vegas on Saturday, May 18th. Tickets and details are available here.