After parting ways with Nike, due to artisitic and contract limitations, Kanye West has now officially signed with Adidas. Known for his popular Air Yeezy Nike sneaker and his ever changing sense of style, it is obvious that Kanye has a nack for clothing and is more than willing to put his creative mind into the production of clothing. According to him, it has been his dream since he was a little kid to make clothing - clothing that is affordable while at the same time breaks the seam when it comes to innovation and style.
This new contract with Adidas gives Kanye a full out chance to make a whole line of clothing and shoes all designed and appropriated by him. Here is the official statement on the contract from Adidas:
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."
We will just have to wait and see if Kanye can live up to all his talk and prove the critics that Yeezus in fact is more than just musical creative genius.