On the third Tuesday of every month, Bay Area artists have the opportunity to perform in front of a panel of music industry professionals.
Beyond the Music Label is a monthly music series held at the Boom Boom Room in San Francisco. It aims to help Bay Area performers get exposure, connect with labels, learn more about the music business, and improve their craft.
Performers must first submit samples of their music to an advisory committee, which includes people from Epic Records, the William Morris Talent Agency, and the Jimi Hendrix Foundation. To be eligible, bands/artists must have at least 5000 fans on Myspace, Facebook, Twitter, or any other online music marketing site. Out of all the entries, the committee chooses three bands to perform. Each musical act performs three songs, and at the end of each set, performers receive feedback from a panel of judges. In addition, members of the audience can give their opinion by filling out ballots.
One of three performers will receive the Master Award, which grants studio time, the making of a music video, photography sessions, meetings with brand managers, and a recording of a song on the Beyond the Music Label Series compilation CD. The proceeds of the compilation CD go to the artists and the program’s nonprofit partners.
Each month features a different genre of music. The next event will take place on Tuesday, December 21, and will focus on Pop/R&B performers. The show starts at 6pm and ends at 9pm and is free.
To learn more about the series, visit their website at www.beyondthemusiclabel.com.