First it was Keeping Up With The Kardashian's, then it was Kourtney And Khloe Take Miami, and lastly it was Kourtney And Kim Take New York. But wait, there's more!

According to PR News Wire, coming this August, as a strategy to vamp up its image, 400 Sears stores will exclusively offer the Kardashian's clothing line, Kardashian Kollektion. 

Women's Wear Daily reported that the Kardashian brand is a vital component in making Sears a more contemporary retailer. 

Khloe Kardashian says, "Not only do they have locations nationwide, but we recognize that Sears will allow us to reach multigenerations of fans and people who are interested in fabulous clothing at affordable prices.”

The collection will feature clothing that embrace's a woman's natural curves. Products will be composed of apparel and accessories, which includes, jewelry, handbags, and footwear.