WWD recently confirmed that the Vera Wang group officially hired its own creative director for the first time in 21 years that the company has existed. After years of hounding, Michelle Kessler Sanders now claims the position that has made history. She is currently employed as the creative director for The New York Times Style Magazine, but will start Wang in two weeks.
This designer label offers a massive number of products from clothing to home products, with the Simply Vera Very Wang collection at Kohl’s offering more than 40 different categories. Wang’s wide variety of products may be even expanding to men’s wear, jewelry, and even a cosmetics deal with Estee Lauder, according to industry insiders.
Sanders’ new position includes helping manage the design process and building the designer’s Lavender label. Sanders herself has told WWD exclusively that she feels ready for tasks ahead of her. This is due to working at Vogue (accessories director), Juicy Couture (vice president and fashion director, launching all sorts of accessories), Donna Karan (senior vice president and accessories director) and other background experience, such as PR for Calvin Klein, Prada, and Giorgio Armani.)
By successfully teaming up with Kohl’s and David’s Bridal, Wang's vast range of products is what motivates Sanders. Next month, even more additions will be revealed for the bridal collection, such as more bridesmaid dresses and accessories. “Gossip Girl” Leighton Meester also will be the face of a new fragrance for Vera Wang that will be announced this fall.
“I realized fairly quickly that the skills I have developed in my 22-year career are much better suited for building a global brand and developing product,” says Sanders. We're excited to see what Wang will have to offer after this new change!