Alexa Chung's line for Madewell last year was the best kind of celebrity and mass retailer collaboration: a series of incredibly wearable masculine-feminine garments that had the gamine it-girl's downtown appeal written all over it. When the line sold out in a snap, we were left wanting more--and luckily, her second season for the store (which, for the unitiated, is something like the Skipper to J. Crew's Barbie) is arriving in late September.
To get us even more amped, Madewell has released a series of dreamy photos of Chung in a few pieces from the line. Her effortless, tomboyish mix of streetwear and designer garb is perfect for autumn, and from the looks of the stills, we can expect preppy separates with a dab of whimsy, like a palm tree-printed blouse, a lace top paired with stone-colored Daisy Dukes, and a miniskirt that's just the right length for an Indian summer. The photos themselves give us more of a hint of the line's mood: they're washed out, Hipstamatic-like prints, snapped around Austin because our gal gets ongoing inspiration from "girls in bands who live their looks,” according to a statement from Madewell. Put September 22nd, when the line appears online and in Madewell stores, on your calendar, because it's sure to sell out faster than any indie band the former MTV VJ is listening to now.
See more stills at Fashionologie.