Chic New Boutique Openings
Favorite Designers Open New Locations Around NYC

What’s better than shopping your favorite brands, locally, in the city? Shopping your favorite brands at a brand spanking new retail space, of course! We’ve rounded up details on the latest new ventures, each bringing their own unique flair to various Manhattan neighborhoods. Crisp and clean, fresh and new, we guarantee these stores to be worth the trek around town. 

, a brand synonymous with preppy chic, brings their niche to a new market with a brand new store opening in Soho mall. The 4,700 square-foot space opened this past weekend featuring men’s, women’s, and children’s lines and the most extensive footwear assortment in the country. The “Croc’s new look downtown” is slightly less institutional and a bit more historical behind the cast iron fronted location. Colorful contemporary collections and accessories are plentiful; a 180-degree turnaround from the Footlocker that previously occupied the address. Located on one of the most trafficked streets in New York, the newest venture is expected to rank among the brand’s highest-grossing stores per square foot. The streamlined shopping experience at Lacoste remains and despite our appreciation, we’ve concluded OCD must be a requirement to work there.
541 Broadway (between Prince and Spring Streets); 212-219-9204

Tory Burch
’s newest flagship recently opened on Madison Avenue; we’re just wondering what took so long?! Occupying an entire house at 797 Madison, the store is a perfect addition to the block, boasting three floors of coveted Burch merch! “When we first saw the space, it was white and very open, and Daniel Romualdez, our architect, and I thought it would be interesting to do a restoration of what it might have looked like in the 1880s when it was built, and a little inspiration of my apartment, as well,” Burch said of the design concept that also features the classic Tory Burch orange and plum color scheme. An outdoor terrace on the third floor, a fifth floor VIP salon accessible by private elevator, and exclusive select items for purchase, are all perks of shopping the uptown location. Our favorite new addition? The 797 Collection designed in honor of the new venture.
797 Madison Avenue (between 67th and 68th Streets); 212-510-8371

It’s official - Mulberry is here to stay! This year commemorates the brand’s 40th anniversary and, following the dedicated showroom at Milk Studios, the first U.S. flagship store has opened on Spring Street. Modern Mulberry meets classic English heritage in the spacious boutique. Paying respect to the location’s original architecture, Mulberry designed the space around tin ceilings, structural columns, and an extended skylight. The Spring Street location takes design inspiration from the London flagship with its use of circular follies throughout, modifying them with 8,000 books that reference the building’s history in the printing district. Ready-to-wear and vibrant leather accessories, like the New York Clipper (designed for and sold exclusively at the SoHo shop,) radiate against the stark white interior. It’s apparent that Mulberry took the same consideration to the store’s design as to the classically crafted line; we’re sure you will be impressed.
134 Spring Street (between Wooster and Greene Streets); 212-835-4700

There’s nothing like visiting your favorite beauty brand’s dedicated storefront to receive that special treatment only offered by the people who know it best. Our favorite “naughty but nice” beauty brand, Benefit, previously only available to Manhattan mavens online or at Sephora, has opened the first beauty boutique in Soho! No longer just another brand on a wall, Benefit Boutique offers signature treatments such as waxing, brow and lash tinting, airbrushing, and professional makeup application by the skilled Benefit artists themselves. Sharing the same sugar-coated facade as the brand itself, the boutique’s pastel pink décor and girly makeup stations are sure to fulfill your need for pampering with an exclusive Benefit touch. And no need to worry about popping in without an appointment, stop in whenever you need a touch up because the beauty bar was designed to accommodate the city girl on the go!
454 West Broadway (between Prince and Houston streets); 212-769-1111

West Village welcomes the new Tocca boutique in collaboration with Emma Fletcher, previously of defunct label Lyell. Sharing a girly, nostalgic aesthetic, the two team up to venture past beauty. The store will be offering a debut relaunch of ready-to-wear by Fletcher, Tocca lingerie, a children’s line, and of course, the beloved beauty collection. According to Racked NY, “Fletcher describes teak shelves and a communal dressing room inspired by the Hancock Shakers, members of the 19th century Christian sect known for its emphasis on simplicity, celibacy, and well-designed furniture.” As for Fletcher’s designs, get ready to fall in love with romantic, art deco inspired looks. High collars accompanied by lace décolletage, knit leggings, and wool outerwear made unique with innovative design details are a few favorites from the collection.
605 Hudson Street (at West 12th Street); 212-255-3801