Quantcast
Inside the Nivea Kiss of A Lifetime Launch Party
Bill & Giuliana Rancic help launch Nivea contest at Lambs NYC

 

 

 

 

Nivea Unveils Launch of New Years Eve "Kiss of a Lifetime" Contest! New Years Eve is perhaps one of the most celebrated evenings in all of New York City and everyone knows that Joonbug.com is the resource for the most detailed, up-to-the minute and sizzling-hot information regarding the hottest & hippest New Years celebrations and soirees. When I heard about this new interactive, exciting and romantic contest, I just had to share it with the 'Glam Damn It' readers. After all, this sparkling night is all about that magical kiss as the ball drops over the city that never sleeps (in addition, the prizes are quite amazing).

The other evening at the chic Lambs Club in NYC, I joined the best journalists and entertainment reporters in the Big Apple, as Nivea launched the details regarding this special contest! Bill & Giuliana Rancic welcomed the media including celebrity reporter Micah Jesse! The evening was fun and festive as attendees learned the details of the contest, inquired about the latest Nivea products and were able to take some photos in front of a stunning simulated New Years backdrop! I'm addicted to their lipbalm - Berry Swirl and Smoothness are my favorites. Media outlets were given the opportunity to ask Bill and Giuliana questions. As you know, Bill Rancic was the Season 1 winner of Donald Trump's "Apprentice" and Giuliana Rancic (formerly Depandi) is the most popular female celebrity news personality on the E! Network. Giuliana is an idol of mine with all of her career accomplishments and I also like the fact that she was so open and honest with the guests. She spoke about her trials and tribulations and that every relationship needs effort, kindness and love to survive -- this evening was so much more than the launch of Nivea's New Years kiss contest!

NIVEA Unveils its Biggest New Year’s Eve Program Yet with the Launch of its 'Kiss of a Lifetime Contest' on Facebook—the Search for America’s Most Deserving Couple Winning Couple to Ring in the New Year with Bill & Giuliana Rancic on NIVEA Kiss Stage in New York City’s Times Square!  The lucky couple that wins will be featured in NIVEA Lip Care’s New Commercial to air on New Year’s Eve. Fresh off the news that its 'A Kiss of Smoothness' lip balm is preferred 2-to-1 for more kissable lips over the leading selling lip balm*, NIVEA unveiled today its biggest and most exciting New Year’s Eve program yet with the launch of the Kiss of a Lifetime Contest— a contest via Facebook where contestants can share their compelling love stories that demonstrate how love helped them to triumph in 2011 on Facebook.com/NIVEAUSA. NIVEA’s panel of celebrity and expert judges will determine the five finalists with the most deserving stories who will win a trip to New York City to appear on The Wendy Williams Show. Public votes will then determine the winning couple deemed America’s Most Deserving Couple to win the grand prize:

· The couple will be flown to New York City where they’ll join Bill & Giuliana on the NIVEA Kiss Stage in Times Square on New Year’s Eve for the year’s most spectacular kiss

· Two exclusive VIP tickets to the New Year’s Eve party at the Hard Rock Café in Times Square

· The couple will appear in NIVEA Lip Care’s new commercial set to air on New Year’s Eve

For the fourth year in a row, NIVEA will “paint” Times Square— the epicenter of the world’s New Year’s Eve celebrations — blue as the official sponsor of the Times Square Alliance’s New Year’s Eve Celebration.

“For NIVEA, bringing people together to connect for kissable moments is an important part of who we are as a brand. We’re thrilled to launch the Kiss of a Lifetime Contest and give one deserving couple the opportunity to celebrate one of the most important kisses of the year in the middle of New York City’s Times Square,” said Magnus Jonsson Vice President, Marketing at Beiersdorf Inc. “NIVEA will ensure that thousands of revelers in Times Square are prepared to be kissed with our Nivea A Kiss of Smoothness Lip Care, which is preferred 2-to-1 over the leading lip balm for making lips more kissable.”*

To help ring in 2012 in front of millions of people and to help select the winners of the Kiss of a Lifetime Contest, NIVEA has enlisted one of America’s most romantic couples, TV personalities Bill and Giuliana Rancic. The couple, for the second year, will serve as official hosts of NIVEA’s annual New Year’s Eve celebration in the heart of Times Square.  “We’re thrilled to return to host the NIVEA Kiss Stage in Times Square to help ring in the New Year,” said Giuliana Rancic. “We’re especially excited to take part in this year’s search for America’s Most Deserving Couple who has relied on love to triumph in 2011, and who will join us on the NIVEA Kiss Stage for a very romantic midnight smooch. Bill and I had so much fun last year and we certainly prepared for the big kiss with NIVEA A Kiss of Smoothness Lip Care!”

The Kiss of a Lifetime Contest details are as follows:

SUBMISSION PERIOD: October 13th – November 13th

Starting October 13th, couples can log onto Facebook.com/NIVEAUSA to share their triumphant love stories, a photo and the compelling reasons they deserve to be named America’s Most Deserving Couple.

JUDGING PERIOD: November 14th – December 4th

NIVEA’s panel of celebrity and expert judges, lead by NIVEA Kiss Stage hosts Bill and Giuliana Rancic, will use their romance expertise to select five lucky couples that will advance to the finalist round where the public gets to vote on Facebook for the couple they feel most deserving of this once in a lifetime experience. All five finalists will win a trip to New York City to appear on The Wendy Williams Show.

PUBLIC VOTING PERIOD: December 5th – December 21st

Starting December 5th, people across the country can view the five most compelling love stories and vote to choose the couple they deem most deserving of the grand prize trip to Times Square on New Year’s Eve.

WINNER ANNOUCEMENT: December 22nd

Following the public voting period, NIVEA’s panel of celebrity and expert judges will announce the winning couple of the Kiss of a Lifetime Contest on Facebook.com/NIVEAUSA . The one lucky winning couple will earn the title of America’s Most Deserving Couple and the following exciting grand prizes:

· The couple will be flown to New York City where they’ll join Bill & Giuliana on the NIVEA Kiss Stage in Times Square on New Year’s Eve for the year’s most spectacular kiss

· Two exclusive VIP tickets to the New Year’s Eve party at the Hard Rock Café in Times Square

· The couple will appear in NIVEA Lip Care’s new commercial set to air on New Year’s Eve

· A second appearance on The Wendy Williams Show to talk about their exciting New Year’s Eve in Times Square

Good luck everyone, and may the kiss with the most smolder and the most meaning win! As they say, true love does conquer all!! So pucker-up, share your story and let's get ready for New Years Eve with Joonbug.com, Nivea and the best city in the world -- NEW YORK CITY!