Amy Winehouse’s jet-black bouffant hair, lacquered winged eyeliner, and rockabilly meets pin-up girl fashion all contributed to her imitable signature style. Although she is gone, she is certainly not forgotten and Monday, in commemoration, Fred Perry began selling selected merchandise from Winehouse’s last collection for the brand. The debut coincides with today’s the release of Amy Winehouse’s last album, Lioness: Hidden Treasures, an album of previously unreleased tracks.
In a true and generous gesture for the remembered artist, proceeds from sales of the 14-pieces from the Spring/Summer 2012 line will be donated in honor of Winehouse. A spokesperson for Fred Perry says, “Amy was passionate and dedicated to the collaboration and her signature style is clearly stamped across each piece. “Under such circumstances the usual royalties and fees from the collection will be donated to The Amy Winehouse Foundation. Fred Perry will also be making a seasonal donation to charity.”
Winehouse was an enthusiastic Fred Perry fan herself, making the collaboration an effortless, perfect match. The line is inspired by her affinity to 1950s fashion. Pastel pink, baby blue, and black are scattered throughout the collection, including the exclusive print of decade staples including Cadillacs, jukeboxes, and cat-eye sunglasses. Pencil skirts, argyle, and pedal pushers follow the cue. There are also a few accessories: a clutch, printed bowling bag, and leather belt. Available exclusively at Fred Perry online, the collection is a perfect homage to Winehouse’s signature style and opportunity to support a worthy foundation.