Quantcast
Victoria's Secret Unveils New High-End Collection
The Lingerie Giant Quietly Launches First Upscale Collection Yesterday

                                                                 
Blink and you may have missed it! Yesterday, Victoria’s Secret debuted their newest project, available exclusively online and in handful of brick-and-mortar stores, just in time for Valentine’s Day.

The Victoria’s Secret Designer Collection marks the company’s first foray into the high-end lingerie market under the Victoria’s Secret brand, and now stands to compete against the likes of Agent Provocateur,  La Perla, Cosabella and more. 
Previously, Victoria’s Secret has dipped their toes in the market so to speak, by featuring other high-end brands on their floors (and of course, who can forget their famous million dollar bras!), but as President and Chief Marketing Officer Ed Razek states, the decision was made to “[bring] it in-house because we have a design team that has such passion for lingerie and they differentiate Victoria’s Secret from any other brand.” The line ranges from $38 for garters to about $300 for merry widows and other negligees. 

Although the line has been kept very hush-hush, several items from the Designer Collection were showcased during the annual Victoria’s Secret Fashion Show, which aired on CBS November 29th. Featuring chiffon, European lace, other fine fabrics, and intricate embroideries the collection aims to achieve a competitive standing in the luxury market similar to the PINK collection's placement in the lower-priced, contemporary market. We're big fans of these sexy little teddies; here are some our faves.