Topshop launched a capsule t-shirt collection at London Fashion Week designed by former recipients of their NEWGEN sponsorship --an esteemed award for emerging fashion designers.
The collection commemorates ten years of the retail giant supporting new talents and offering them a platform to showcase their designs to a global audience. Notable NEWGEN alums include Jonathan Saunders, Christopher Kane, Matthew Williamson and Alexander McQueen.
The limited edition t-shirts feature colorful and playful designs from the likes of newly minted labels Erdem, Louisa Gray, Meadham Kirchoff and Mary Katrantzou, who recently created her own collection with the retailer. A percentage of sales will go to Centrepoint, a London based organization that aims to end homelessness.
Tees are on exhibit at LFW in the NEWGEN exhibition center alongside this years recipients of the award. Winners' collections were shown in runway shows, exhibitions and installations throughout the week.
To get a taste for NEWGEN fashion check out the short film directed by ShowStudio's Nick Knight, starring Karlie Kloss. Kloss prances, dances and struts in desingers' most memorable pieces.