Just in time for the upcoming Breast Cancer Awareness month, ClearVision has partnered with BCBG and is offering special BCBG "Courage" frames where 20% of retail sales will be donated to Susan G. Komen for the Cure.
Beyond that, eyewear industry leader, ClearVision Optical is now offering styling suggestions on how we can wear our optical and sunglasses with our clothing choices! With the ever-changing trends out there, I know many of us wonder what specs and sunglasses compliment which fashions - now we have the answer. They originally began showing the men how to wear their shades and eyeglasses — now, they've created “The Look” for women, too.
Providing an innovative way to showcase new product and fashion, The Look fits easily into ClearVision’s digital marketing approach. Fresh on the heels of its weekly “Men’s Day” social media posts, one of ClearVision’s widely-shared Facebook outreaches that highlights trends for men, it was developed as an on trend, relevant look at today’s fashion and is perfect for customers to share with consumers. A hot, new trend will be featured each month.
Designed as a youthful expression of fashion and eyewear, The Look translates today’s popular trends in the fashion blogosphere and ties them directly to ClearVision’s new product offerings. The Look’s own virtual stylist, “Spexy Chic,” explains how to pull together some of today’s hottest fashion ensembles and marry them with appropriate eyewear. Customers and consumers will receive great fashion ideas, from top to bottom.
“The Look is a great opportunity to showcase our women’s brands in a young and fresh way,” says Sheila Haile, ClearVision’s Manager of Marketing and Creative Services. “The posts are designed with an on trend and consumer friendly look and are appropriate for our customers to share through their own Facebook pages and Twitter feeds.”
“The Look” newly launched on September 14th and is available exclusively on the ClearVision Optical Facebook page, www.facebook.com/clearvisionoptical. For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com.