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Nieves Lavi Debuts Resort 2013
We chat with Sharon Lavi founder of the chic brand!
We're in the midst of winter's coldest month and there's no better time than now to take a well-deserved vacation or at the very least think "tropical." Joonbug recently had the opportunity to chat with Sharon Lavi, one of the designers/founders of the trendy Nieves Lavi brand. Celeb fashion fans include Kourtney Kardashian, Kelly Ripa, Jessica Alba, Eva Mendes, Katharine McPhee and more. Nieves Lavi is making its return back to Resort with their 2013 collection, marking the brand’s exciting return to the colorful season. Inspired by the sundrenched beaches of Saint Barthélemy, the dresses and tunics evoke the sensual, relaxed aesthetic of a lush paradise that’s Parisian chic meets casual Caribbean. Designed in New York’s fashion district by Sam Nieves and Sharon Lavi, this duo understands what flatters a woman's shape and curves in an effortless way.
 
What inspired you to create the popular Nieves Lavi line? We wanted the freedom to express our own distinct vision. We wanted to create an attainable designer line. 
 
Tell me about your background in the fashion industry.  I've spent seven years in design, textile Design, and Marketing and Accessory Design . Before I founded Nieves Lavi, I was a Senior Designer for Harve Benard and a designer for Ralph Lauren and Vera Wang, where I also worked on accessories. I started my career in fashion at the Fashion Institute of Technology in New York City.    
 
What are some of the seasonal "must-haves" from the collection? Describe the resort/spring 2013 look. The Resort collection is geared towards a chic and effortless vacation--it features simple yet sophisticated styles that can fit any fashionista. Key pieces include easy fitting tunics and short or long drawstring caftans that flatter everyone.
 
What is the one piece that you would suggest for a vacation get-away? The must-have piece in my opinion is the CDC China silk caftan in one of our prints. I love the Aqua color snake print worn from the beach to a restaurant with only a change of  a bag -- pair it with a straw clutch and gold wedge sandals and you' re good for sunset drinks in St Barts or any place else!
 
What's your advice to someone looking to get into the fashion industry? Dress appropriately for the interview, always show up on time, be pleasant and happy to help. These are the qualities everyone appreciates and seeks out. 
 
What do you pack in your own beach bag? Nieves Lavi cover up, lip gloss, sunglasses, Clarins 20SPF, an interesting book or a magazine, and a bottle of water -- I keep it simple.