Earlier this month, Florence Welch (of Florence + the Machine) launched her very own jewelry line, Flotique. The line is inspired by her band’s Grammy-nominated second album, Ceremonials. Like her first album, Lungs, Ceremonials has a spooky and somewhat ritualistic feel to it…similar to the haunting vibe that laces Flo’s baroque-pop music, dancing, and dresses.
The 26-year-old musician has a love for romantic, Renaissance, and vintage styles. Currently, her seven piece capsule collection includes necklaces, earrings, a cuff bracelet, and a ring modeled after her birdcage tattoo, all priced under $100. The line feels very 1920-1930 Art-Deco, (perfect to wear at your Great Gatsby premiere parties!) which is certainly very “Flo”, but I must say, I was expecting even more of her witchy, edgy, magical, and even gothic sides to come through. She has been compared to Kate Bush, Bjork, Siouxsie Sioux, and her musical idol, Grace Slick and is one of the most talented, creative, unique, and vibrant female artists around today. In every way of those words: from her style, to her writing, to her voice, to her music, Florence is bold and refreshing, and I am hoping her jewelry line will convey that more in the future.
In addition to her new project of jewelry, Florence’s collaboration with Scottish DJ/producer, Calvin Harris, “Sweet Nothing” is her first top-ten U.S. hit, beating “Dog Days Are Over” by 11 spots! Jewelry, music, and other accessories are available on her website.