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From Runway to the Street: Fashion Week Hair
Behind the scenes at NYFW with lead stylist Joseph DiMaggio

Last Thursday, New York Fashion Week kicked off with stunning styles and plenty of texture...and we aren't just talking about the clothes. We went behind the scenes at two shows to see the latest runway hairstyles created by  L'Oreal Professionnel lead stylist, Joseph DiMaggio

At Mercedes Benz Fashion Week, Joseph styled the hair for Timo Weiland's Women's Fall 2013 collection. The collection played on Baroque texture and military inspired cuts and to emphasive the regality of the collection, the models' hair was styled with center parts that flowed into 's' shaped waves. Joseph describes the look as "feminine tomboy, so it's a little done but it's kind of natural. She's ready for a fun weekend on the British countryside."  To create the look, Joseph combined L'Oreal Professionnel Volume Expand Leave-In Spray and True Grip Texturizing Powder and sprayed all over the hair. He then braided the hair and set it into a bun. After a while, DiMaggio took out the bun and created voluminous waves using a flat iron to create 's' shaped waves. 

Later, at Made Fashion Week, DiMaggio  was also the lead stylist for Houghton's Fall 2013 collection, designed by Katharine Polk. The collection was inspired by classic Upper East Side women with some edge. Joseph complemented the collection with a smooth knot at the back of the head. "The effortless bun is the perfect complement to the unexpected fabric pairings in the collection," states Joseph. To create the look, DiMaggio used liberal amounts of both L'Oreal Professionnel True Grip Texturizing Powder and Volume Expand Leave-In Spray to maintain grip, hold and foundation for the style. The hair was then split into sections, braided and twisted into a low bun. Then side sections of the hair was pulled towards the neck, loosely covering the ears and wrapped around the bun. The look was completed with Infinium 3 Hairspray and Perfect Shimmer for some shine.