We have discussed the flooded success of H&M on Glam Damn It a few times so why stop now? After all, like we said H&M is on fire and are continuing down an overwhelmingly successful path. So how else can the Swedish label shock us besides gaining Beyonce as the face of the Spring Campaign and designing upcoming Olympic uniforms?
Beyonce may run the world but H&M is now ahead of the game in most recently signing a multi-million dollar contract with...dramatic drum roll please...GISELE. Yes..you read this correctly. Gisele Bundchen; the world's first billionaire supermodel will be joining the ranks with H&M.
Gisele is the newest face for the H&M Fall/Winter 2014 campaign. Thanks to the supermodel's Twitter and Instagram feed, we saw a sneak peek photo of herself on location for the shoot set in London. Gisele was rocking ankle jeans, a slouchy ivory knit top, and military-heeled black booties. We also spotted a black elongated coat and a newsboy hat amongst the exclusive photos. It seems like the brand is going to continue channeling their edgier side for the colder seasons.