Total Balayage
Amp up your highlights this summer with these tips from Sally Hershberger’s top colorist, Dana Ionato

One step into Dana Ionato’s chair at Sally Hershberger Downtown and you’ll say goodbye to foils. Balayage, a French method of hand painting hair is the new up and coming process being used by hair colorists across the globe. It’s a more natural process for your locks and less harsh than that '70s foil look. There’s no one who does balayage better than Dana Ionato. Ionato, initially studied under a French hairdresser where she learned to perfect her craft. If you’re looking for a chic yet relaxed city vibe and to experiment with different hair color then Sally Hershberger Downtownis a rare gem in the trendy Meatpacking District. Ionato gives us the low down on the science behind balayage, how to maintain your hair color, and what the best products are for color treated hair!

Dana works on a various spectrum of clients, each unique in their own respect and wanting different results. This season, blondes are taking more risks by going cooler blonde and less natural. You’re going to see a brighter base with more white (a la Miley Cyrus). Dark blondes want a more muted tone. Brunettes are going to have more copper in their hair this summer and more modern versions of ombre. Ionato suggests it’s quite difficult for red heads to maintain their color and they should stay out of the sun as much as possible. There are two looks for redheads, either a natural tone or a more drastic brighter red.

“Everyone looks better with highlights, it gives your hair more dimension,” says Ionato. Dana wants us to understand that every level of hair has underlying pigments and the type of hair you have makes a huge difference in maintaining your color. Fine or straight hair holds color better because the cuticle is tighter. The cuticle tends to be more shattered on wavy or curly hair. “So figure out what kind of hair you have and it’s density and periodicity,” says Ionato.


Dana also suggests the best way to maintain your color is by using the right shampoo and conditioner. You can’t skimp on these two products. Shampoo is based on a scale of acidity. Shampoo that doesn’t contain sulfate isn’t always the best thing to buy for color treated hair. An anti-fading shampoo is what matters on color treated hair. Dana recommends Hyper Hydration Super Keratin Shampoo from Sally Hershberger’s Hyper Hydration Line. Infused with argan oil and keratin for frizz free locks, this shampoo also contains UVA and UVB protectants to keep hair healthy from harsh exposure to the sun.







A brilliant conditioner that contains color pigment in it is the Italian brand, Davines' Alchemic Conditioner. Dana recommends the Alchemic Red Conidiotner for redheads. In addition to using this conditioner for everyday use, you can also use it every other week for 20 minutes on your hair as a gloss to make the color brighter and withstand the test of time.






“I love the creative aspect of hair color. I can hand paint big sections of color on hair or smaller ones. I can also customize section to section. The most important thing I tell my clients is don’t wash colored treated hair too often and stay out of the sun!”

Book your appointment with Dana Ionato now!