As women, we always tend to browse the beauty counters at Bloomingdale’s or Macy’s for the newest products out there. We look forward to admiring La Mer creams, Dior eye shadows and Chanel nail polishes. Never considering how the pearlescent pigment in Chanel’s Le Vernis nail polish in Black Pearl is made or how the glittery shimmer in a Dior smoky eye palette is developed. All we see is the beauty of it all. Companies such as L’Oreal, Estee Lauder, and Revlon are leaders in their industry, averaging high earnings in the Dow Jones. Cosmetics giant L’Oreal, maker of Maybelline mascara and Garnier hair products, expects to “outperform the market in 2013 and achieve another year of sales and profit growth,” according to Chairman Jean-Paul Agon. We cannot fathom the success of large brands without taking into consideration the technology and raw materials that are behind the creation of numerous beauty products. We sought out to learn more from Diana D’ Ecclesiis, a raw materials account executive, who touches on the importance of her job and explains how all those glittery eye shadows you're dying to buy at Sephora are made!
Diana, you have such an amazing job from what I gather. Tell me a little bit about what you do?
I’m an account executive in sales for the distribution of raw materials to various cosmetic companies. That entails the glitters and pearlescent pigments you see in nail polishes or eye shadows. So basically, I sit down with customers at big companies and small companies and talk to them about product lines their thinking about creating for their brand and where my materials would fit in. Companies like mine also have tradeshows to support the consumer (i.e L’Oreal , Revlon, etc.). For example, there’s a huge color company based in Holland and they will release their new raw materials at trade shows in Europe. Big name customers will then come by to examine. Everyone always wants to know what’s new and be in the know.
Can you give me some more details on how your work contributes to the creation of a skincare cream for instance?
Sure, after the trade shows, companies release their new colors and my job is going to the Avon or Estee Lauder offices and showing the chemists the products. The chemists then show it to the individuals in marketing and the marketers come up with concept ideas for their brands line. For instance, if a brand wants a marine based line, they’ll consult with my company about skin caviar as a material. Giving you a product such as La Prairie’s Skin Caviar, to instantly smooth and transform your skin.
What are some of your favorite products that you’ve helped create?
L’Oreal products are my favorite. The Magic Skin Beautifier B.B Cream is great and the Estee Lauder Daywear Sheer Tint Release with antioxidant moisturizers is an advanced tinted moisturizer for all skin types. We have some new stuff launching in July with Sally Hansen’s nail polishes in particular, so stay tuned!
What’s your advice to aspiring women in this behind the scenes beauty business?
Buy a GPS for your car because you’ll be doing a lot of driving and a lot of navigating throughout multiple states. Also, pick up a copy of Women’s Wear Daily, they have really inspiring beauty stories and interviews that will open your eyes into the industry. Always keep an eye out for what’s new and what’s exotic in terms of beauty and raw materials.
Thanks for chatting with Joonbug, Diana!