In an effort to turn up the heat this summer, Versace chooses legendary supermodel Kate Moss for the job. The glamor, provocation and general attitude of Versace has been highly anticipated since launching their first campaign in 1979, and has heightened the temperature with an ‘almost-nude’ solo campaign with Moss to bring in the season.
With strategically placed bags and a jaw-dropping yellow fur coat, there's no wonder we can’t contain our excitement. Along with an edgy new shoot, Moss is sporting a new hair color which we think is a perfect season-appropriate alternative from her traditional blonde. This exclusive sneak peek at what’s to come suggests Versace’s line will be one for the books, with a feature from Dutch supermodel, Saskia de Brauw who served twice on the cover of VOGUE Paris.
Versace's new line will be titled “Vunk” to exploit the punk and edgy undertones that are such crucial elements to their trademark looks. Although this campaign is undoubtedly one of a kind, this is not the first time that Moss has posed for this iconic label. Moss also starred in the brand's Spring 2013 Collection Campaign, which fronted a wind-blown Kate Moss surrounded by a fabulously hunky crew of Versace male models. Being a Versace favorite and long-term buyer, Kate Moss was dubbed the perfect fit for the Fall/Winter 2013 Campaign. Donatella Versace told Elle Magazine that this collection is designed to strip back to the raw power of the clothes and models, leaving this campaign a strict display of ultimate high-fashion.